Product Manager

5 days ago


Gurgaon, Haryana, India Puresta Lifestyle Pvt Ltd Full time ₹ 15,00,000 - ₹ 25,00,000 per year


We're Hiring: Product Manager – D2C & Retention

Are you a
strategic, customer-obsessed product leader
? At
Puresta Lifestyle
, we're looking for a Product Manager who thrives at the intersection of
product innovation and lifecycle marketing
.

In this role, you'll own the
end-to-end user experience
across our D2C website and app, while driving
retention, engagement, and loyalty
through data-driven CRM and personalization strategies. Turn first-time buyers into lifelong brand advocates

Key Responsibilities:


Product Management – D2C Website & App

  • Own the product roadmap for website & mobile app (focus: conversion, AOV, UX)
  • Collaborate with design, engineering & analytics teams to launch features & optimize funnels
  • Conduct user research, usability testing, and competitor benchmarking
  • Monitor performance metrics & drive continuous improvement


Retention & Lifecycle Marketing

  • Build and execute retention strategies across email, SMS, push & in-app messaging
  • Own CRM segmentation, journey mapping, and personalization to boost repeat purchases & LTV
  • Partner with data & tech teams to build automated flows (welcome, cart abandonment, win-back, etc.)
  • Analyze campaigns, run A/B tests, and iterate based on insights


Apply Now:


What We Offer:
Competitive compensation based on experience and exciting growth opportunities in a fast-growing startup.


Innovate. Engage. Grow. Make Your Mark.


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