Data Analyst Programmatic Advertising

18 hours ago

Bengaluru, Karnataka, India LTIMindtree Full time ₹ 6,00,000 - ₹ 18,00,000 per year
Job Description

Role Overview We are seeking a highly analytical and detailoriented Data Analyst with a strong understanding of programmatic advertising platforms such as The Trade Desk TTD Campaign Manager 360 CM360 and IAS This role will be pivotal in transforming campaign data into actionable insights building dashboards and supporting strategic decisionmaking across digital media initiatives Key Responsibilities Data Analysis Reporting Analyze performance data from DSPs TTD DV360 ad servers CM360 and verification tools IAS DoubleVerify Develop and maintain dashboards and automated reports using tools like Excel Google Data Studio Qlik Sense or Power BI Deliver clear actionable insights to internal teams and clients to optimize campaign performance Campaign Insights Optimization Support Interpret KPIs across the marketing funnel eg reach engagement VTR CTR CPA Collaborate with media planners and traders to provide datadriven recommendations Monitor pacing budget utilization and performance trends to flag anomalies or opportunities Platform Expertise Leverage working knowledge of DSPs and ad tech platforms to understand campaign setup targeting and delivery mechanics Support audience segmentation DCO setup tracking and integration of data sources for holistic analysis Quality Assurance Data Integrity Ensure accuracy and consistency in data collection transformation and visualization Work closely with media operations to validate tracking implementations and troubleshoot discrepancies Required Skills Experience 5 years of experience in digital media analytics preferably within programmatic advertising Handson experience with TTD CM360 IAS is mandatory Strong proficiency in Excel pivot tables formulas macros and data visualization tools Understanding of DCO campaigns audience management and brand safety tools Ability to translate complex data into compelling stories and strategic insights Excellent attention to detail and high standards of data quality Strong communication and collaboration skills across crossfunctional teams Additional Qualifications Experience with SQL Python or other data manipulation languages is a plus Familiarity with marketing analytics frameworks and attribution models Certification in TTD or Google Marketing Platform tools is advantageous

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