Data Analyst Programmatic Advertising

2 days ago

Bengaluru, Karnataka, India LTIMindtree Full time ₹ 4,00,000 - ₹ 12,00,000 per year

Role Description
Role Overview
We are seeking a highly analytical and detailoriented Data Analyst with a strong understanding of programmatic advertising platforms such as The Trade Desk TTD Campaign Manager 360 CM360 and IAS This role will be pivotal in transforming campaign data into actionable insights building dashboards and supporting strategic decisionmaking across digital media initiatives

Key Responsibilities
Data Analysis Reporting

Analyze performance data from DSPs TTD DV360 ad servers CM360 and verification tools IAS DoubleVerify

Develop and maintain dashboards and automated reports using tools like Excel Google Data Studio Qlik Sense or Power BI

Deliver clear actionable insights to internal teams and clients to optimize campaign performance

Campaign Insights Optimization Support

Interpret KPIs across the marketing funnel eg reach engagement VTR CTR CPA

Collaborate with media planners and traders to provide datadriven recommendations

Monitor pacing budget utilization and performance trends to flag anomalies or opportunities

Platform Expertise

Leverage working knowledge of DSPs and ad tech platforms to understand campaign setup targeting and delivery mechanics

Support audience segmentation DCO setup tracking and integration of data sources for holistic analysis

Quality Assurance Data Integrity

Ensure accuracy and consistency in data collection transformation and visualization

Work closely with media operations to validate tracking implementations and troubleshoot discrepancies

Required Skills Experience
5 years of experience in digital media analytics preferably within programmatic advertising

Handson experience with TTD CM360 IAS is mandatory

Strong proficiency in Excel pivot tables formulas macros and data visualization tools

Understanding of DCO campaigns audience management and brand safety tools

Ability to translate complex data into compelling stories and strategic insights

Excellent attention to detail and high standards of data quality

Strong communication and collaboration skills across crossfunctional teams

Additional Qualifications
Experience with SQL Python or other data manipulation languages is a plus

Familiarity with marketing analytics frameworks and attribution models

Certification in TTD or Google Marketing Platform tools is advantageous

Skills
Mandatory Skills :
HTML/HTML5,JavaScript,Google AdWords,Paid Media - Facebook,Paid Media - Instagram,Paid Media - LinkedIN,Paid Media - Twitter

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