Marketing Exhibition Manager
19 hours ago
Main Tasks and Responsibilities :-
• Achieving Marketing objectives of our Exhibitions
• Create and implement an effective marketing strategy for the line-up of all our exhibitions, including exhibitor, conference and visitor campaign.
• Plan propose and monitor entire budget.
• Media planning
• Plan and implement an effective marketing strategy to promote the exhibition.
• Identify appropriate media partners and associations and negotiate barter deals to maximize event exposure.
• Ensure exhibition websites are fully up to date.
• Create a strategic database of vendors, clients, attendees etc
• Manage the PR department ensuring smooth process flow in terms of media relations and other public relation activities.
• Coordinate & approve design and development of all marketing collateral, including sales brochures, exhibition brochures, visitor tickets, print advertisements, web banners/emails.
• Use new media tools such as social platforms to create new marketing channels.
Education/Experience :-
• Experience in Exhibition marketing.
• Thorough understanding of direct marketing initiatives like email marketing
• Database development and growth including segmentation / advanced targeting.
• Online marketing experience to include search engine optimisation and banner placement.
• Networking with design and print suppliers & agencies
• Knowledge of copywriting and collateral production.
• Ability to meet deadline and target driven.
• Ability to work in a highly demanding environment.
• Excellent verbal and written communication skills
• Proven track record in a B2B marketing environment
Behavioural Competencies :-
• Effective communication
• Customer focus
• Organisational ability
• Teamwork
• Flexible and adaptable
• Decision making
• Attention to detail and accuracy.
• Planning and organising
• Teamwork
• Ability to multitask and meet deadlines
• Interpersonal skills
• Time management
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