Marketing Manager – Exhibitions

17 hours ago


Bengaluru, Karnataka, India Zigsaw Full time ₹ 3,00,000 - ₹ 6,00,000 per year
Job Description Main Tasks and Responsibilities
• Achieving Marketing objectives of our Exhibitions
• Create and implement an effective marketing strategy for the line-up of all our exhibitions,   including exhibitor, conference and visitor campaign.
• Plan propose and monitor entire budget.
• Media planning
• Plan and implement an effective marketing strategy to promote the exhibition.
• Identify appropriate media partners and associations and negotiate barter deals to maximize  event exposure.
• Ensure exhibition websites are fully up to date.
• Create a strategic database of vendors, clients, attendees etc
• Manage the PR department ensuring smooth process flow in terms of media relations and other   public relation activities.
• Coordinate & approve design and development of all marketing collateral, including sales   brochures, exhibition brochures, visitor tickets, print advertisements, web banners/emails.
• Use new media tools such as social platforms to create new marketing channels.
Essential

• Experience in Exhibition marketing.
• Thorough understanding of direct marketing initiatives like email marketing
• Database development and growth including segmentation / advanced targeting.
• Online marketing experience to include search engine optimization's and banner placement.
• Networking with design and print suppliers & agencies
• Knowledge of copywriting and collateral production.
• Ability to meet deadline and target driven.
• Ability to work in a highly demanding environment.
• Excellent verbal and written communication skills
• Proven track record in a B2B marketing environment  Education/Experience Behavioural Competencies
• Effective communication
• Customer focus
• Organisational ability
• Teamwork
• Flexible and adaptable
• Decision making
• Attention to detail and accuracy.
• Planning and organising
• Teamwork
• Ability to multitask and meet deadlines
• Interpersonal skills
• Time management    * Excellent Communication skills    * Experience: 3-4 years into exhibitions    * Skill sets: SEO, Email Marketing, Creating and Executing campaigns, Copy writing, Floor planning, Installation of Staff and Booths, Budgeting, ATL & BTL activation, Banner Placement, PR Activities
 Notice period: Not more than 30 days * Mode of work: Work from Office ( should be  ready to relocate to Bangalore)

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