Product Marketing Manager – AI

4 days ago


Bangalore North Karnataka India Elfonze Technologies Full time

Title: Product Marketing Manager – AI & PlatformSolutionsJob Location: BengaluruWe are seeking a strategic,customer -focused, results -oriented Product Marketing Manager to leadgo -to -market efforts for our AI and platform solutions. Based in Bangalore, youwill play a global role at the intersection of product strategy, customerinsight, and sales enablement—helping bring our AI -first vision to life in afast -evolving market.This role is ideal for someonewith deep domain knowledge in AI, technology platforms, and riskmanagement/GRC, combined with strong product understanding, messaging skills,and a collaborative, execution -focused mindset. You'll work cross -functionallywith Product, Sales, Enablement, Customer Success, and Demand Generation todrive product adoption, pipeline growth, and customer impact.Key ResponsibilitiesVoice of Customer & Market Insights (includingAnalyst Relations)·       Conduct ongoing customer, prospect, and marketresearch to identify needs, pain points, trends, use cases, and opportunities.·       Maintain detailed buyer personas, competitiveanalyses, and customer journey maps that inform segmentation and messagingstrategies.·       Integrate insights from industry analysts andevolving regulatory trends in the AI and risk landscape.Product Prioritization, Launch & Cross -FunctionalAlignment·       Partnerclosely with Product Management to communicate roadmaps, prioritize features,and align messaging with technical capabilities.·       Leadplanning and execution of product launches, ensuring internal and externalreadiness.·       Trackand report on the impact of product marketing initiatives, refining strategiesbased on performance data.Go -to -Market Strategy & Messaging·       Workwith Product Management to provide feedback on industry needs and priorities;help define product use cases and development requirements.·       Defineand execute the go -to -market strategy for AI solutions in collaboration withProduct Marketing leadership, Product Management, and global marketing teams.·       Ownproduct positioning, messaging, and content strategies that highlightdifferentiated value across industries and personas.·       Translateproduct capabilities into customer -centric value propositions aligned withbusiness challenges and use cases.Sales Enablement & Strategic Support·       Createand maintain impactful sales tools such as pitch decks, solution briefs,battlecards, use cases, and competitive intelligence.·       Supportthe Enablement team in training field teams on messaging, product value, andobjection handling.·       Serveas a subject matter expert in strategic deals and internal product briefingsfor cross -functional teams.Content & Campaign Development·       Collaborate with Demand Generation and FieldMarketing teams to design integrated campaigns that drive awareness,engagement, and pipeline growth.·       Create or support the creation of high -qualitycontent including webinars, case studies, blogs, white papers, and emailassets.·       Ensure consistent messaging and voice across allcustomer touchpoints, reinforcing AI -first leadership.Skills and Experience·       8+ years of B2B product marketing experience inenterprise SaaS, ideally in data, risk, compliance, or cloud platforms.·       Strong understanding of AI technology,platforms, SaaS enterprise security buyers, and global regulatory environments.AI experience required.·       Demonstrated success in customer feedback,product development, go -to market planning, positioning, enablement, andcross -functional execution.·       Excellent communication, writing, andstorytelling skills. Able to translate complex concepts into business value.·       Experience working across Product, Sales,Customer Success, and Demand Gen teams to deliver measurable business impact.Preferred Skills·       Background in GRC or risk platform marketing isstrongly desired.·       Strong analytical and strategic thinking skills.Comfortable using data to validate and refine messaging.·       Self -starter with excellent project managementskills, able to thrive in a fast -paced, global environment.


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