Digital Marketing Specialist

2 days ago

Mumbai, Maharashtra, India Sculpt Your Image Full time ₹ 2,50,000 - ₹ 7,50,000 per year

We are looking for a Digital Marketing Specialist to manage and grow our clients online presence. The ideal candidate will be responsible for planning, executing, and optimizing digital marketing campaigns across various platforms, including social media, search engines, and paid channels. This role requires a blend of creativity, analytical skills, and hands-on experience with digital marketing tools.

Key Responsibilities

  • Manage and grow social media accounts across platforms such as Facebook, Instagram, LinkedIn, and Twitter.
  • Plan, execute, and optimize ad campaigns on Meta (Facebook & Instagram).
  • Handle end-to-end digital marketing activities, including content creation, posting, and campaign management.
  • Execute SEO strategies to improve website visibility and search rankings.
  • Manage Pay-Per-Click (PPC) campaigns and track ROI.
  • Utilize basic video editing skills for marketing content.
  • Collaborate with influencers and manage influencer marketing campaigns.
  • Plan and execute LinkedIn marketing campaigns for brand promotion and lead generation.

Required Skills & Competencies

  • Strong understanding of social media platforms and digital marketing tools.
  • Hands-on experience with Meta Ads Manager and PPC campaigns.
  • Basic knowledge of video editing and content creation.
  • Understanding of SEO principles and web analytics.
  • Excellent written and verbal communication skills.
  • Creative mindset with strong analytical and problem-solving abilities.

Qualifications & Experience

  • Education: Graduate (Marketing specialization preferred)
  • Experience: 1 - 3 years in digital marketing or related roles

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