Digital Marketing Specialist

2 days ago

Mumbai, Maharashtra, India uhomes Full time ₹ 45,000 - ₹ 60,000 per year

Job Title:
Digital Marketing Specialist

Location:
Mumbai, India

Employment Type:
Full-time

About Us:

is a global platform providing student housing solutions, founded in January 2015. We offer over 2.4 million high-quality living spaces in the world's most prominent university hubs and have served more than 200,000 students worldwide. As a trusted partner for both students and property providers, we pride ourselves on ethical practices, transparency, and effective results.

We are expanding rapidly in the student rental services market and are seeking a highly motivated
Digital Marketing Specialist
to spearhead our marketing initiatives, guide a team of marketers, and drive strategies that connect students with affordable, quality housing.

Job Overview:

The Digital Marketing Specialist will oversee the planning, execution, and optimisation of digital marketing campaigns while managing a small team. This role requires strong leadership, an in-depth understanding of digital marketing channels, and the ability to inspire and deliver results in a competitive, student-focused market.

Key Responsibilities:

  • Lead the Digital Marketing Team:
    Manage, mentor, and develop team members to deliver impactful campaigns aligned with business goals.
  • Campaign Strategy & Execution:
    Plan, launch, and optimise campaigns across social media, SEO, PPC, and email to drive traffic, generate leads, and increase brand presence.
  • Social Media Leadership:
    Direct content strategy and scheduling for platforms such as Instagram, Facebook, LinkedIn, and TikTok, ensuring resonance with student audiences.
  • Content Creation & Coordination:
    Collaborate with creative teams to produce engaging blogs, videos, graphics, and other digital content.
  • SEO & SEM Management:
    Drive keyword strategies, optimise website content, and manage paid campaigns for maximum visibility and ROI.
  • Email Marketing:
    Design and monitor lead-nurturing campaigns to improve engagement and conversions.
  • Performance Tracking:
    Monitor KPIs, generate reports, and implement insights from analytics tools such as Google Analytics, Facebook Insights, and SEMrush.
  • Market & Competitor Research:
    Stay ahead of trends, assess competitor activity, and adapt strategies accordingly.
  • Lead Generation:
    Develop initiatives to attract and convert high-quality leads effectively.

Requirements:

  • Bachelor's degree in Marketing, Digital Marketing, Communications, or related field.
  • 3 to 5+ years of experience in digital marketing
  • Proven expertise in social media advertising, SEO, PPC, and content marketing.
  • Strong leadership and project management skills.
  • Proficiency in Google Analytics, Google Ads, social media tools, and email marketing platforms.
  • Excellent written and verbal communication skills.
  • Creative thinker with a data-driven approach.
  • Knowledge of graphic design tools (e.g., Canva, Adobe Creative Suite) is an advantage.

What We Offer:

  • Competitive salary and incentives.
  • Leadership role in a fast-growing international company.
  • Collaborative and supportive work culture.
  • Opportunities for skill growth and career development.

Work Hours:
9 AM – 6 PM, Monday to Friday (India Standard Time)

Salary:
45K–60K, depending on experience.

Job Type:
Full-time, with commission opportunities.

Location:
Mumbai, India

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