
Digital Marketing Specialist
4 hours ago
Digital Marketing Specialist
We are looking for a results-oriented Digital Marketing Specialist to manage and optimize our online advertising and search visibility. The ideal candidate will have hands-on experience in running Meta Ads, Google Ads, and implementing SEO strategies to drive measurable growth.
Key Responsibilities:
- Plan, execute, and optimize paid campaigns across Meta Ads and Google Ads, ensuring maximum ROI.
- Manage SEO strategies including keyword research, on-page optimization, and link building to improve organic rankings.
- Monitor campaign performance through Google Analytics, Ads Manager, and SEO tools, providing actionable insights and reporting on KPIs.
- Collaborate with the content and design teams to develop ad creatives, landing pages, and website updates that align with campaign goals.
- Stay updated with digital marketing trends, ad platform updates, and algorithm changes to ensure campaigns remain competitive.
- Conduct competitor analysis and market research to identify opportunities for campaign and SEO improvements.
- Work closely with the sales and business teams to align marketing strategies with overall business objectives.
Requirements:
- 2+ years of hands-on experience in Google Ads, Meta Ads, and SEO.
- Strong analytical and reporting skills with knowledge of tools like Google Analytics, SEMrush, or Ahrefs.
- Excellent understanding of digital marketing metrics, conversion funnels, and audience targeting.
- Creative mindset with problem-solving ability and attention to detail.
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