Product Manager/Senior Product Manager

21 hours ago

Navi Mumbai, Maharashtra, India NMS Consultant Full time ₹ 8,00,000 - ₹ 24,00,000 per year

Role & responsibilities:

Outline the day-to-day responsibilities for this role.

  1. Portfolio Management:


• Manage the complete product portfolio, aligning with business goals and regional market demands.


• Continuously assess market needs, monitor product performance, and refine strategies to maximize profitability.

  1. New Product Launches:


• Lead the end-to-end process of new product launches in the segment.


• Collaborate with R&D, sales, and medical affairs to ensure successful product introductions.


• Design impactful marketing campaigns to drive product adoption and awareness.

  1. Brand Strategy & Market Positioning:


• Develop and execute robust brand strategies to differentiate products in a competitive landscape.


• Ensure consistent and effective brand messaging across all communication channels.

  1. Market Share & Sales Growth:


• Formulate short- and long-term product plans to achieve market growth targets.


• Monitor sales data and market trends to adjust strategies and optimize product performance.

  1. Creative Communication & In-Clinic Campaigns:


• Design creative communication strategies targeting healthcare professionals and patients.


• Lead the development of in-clinic campaigns to enhance product visibility and educate healthcare providers.

  1. Competitor Analysis & Market Intelligence:


• Conduct regular competitor analysis using IMS data and other market intelligence tools.


• Identify market opportunities and threats to maintain a competitive edge.

  1. Marketing Plan Development & Execution:


• Collaborate with internal stakeholders to create and execute annual marketing plans.


• Manage budgets efficiently, ensuring maximum ROI for marketing initiatives.

  1. Cross-Functional Collaboration:


• Work closely with sales, regulatory, medical, and other teams to drive product success.


• Provide training and support to sales teams, ensuring strong product knowledge and market insights.

  1. Budget & Resource Management:


• Manage the product marketing budget, ensuring cost-effective allocation of resources.


• Track marketing spend and evaluate campaign effectiveness to meet financial objectives.

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