Senior Manager – Product Management and Marketing

16 hours ago

Navi Mumbai, Maharashtra, India Schneider Electric Full time ₹ 20,00,000 - ₹ 25,00,000 per year

Lauritz Knudsen Electrical and Automation (A unit of Schneider Electric India Pvt. Ltd.) is a pioneering electrical and automation brand with a rich legacy of over 70 years in India. We offer a comprehensive portfolio of low-voltage switchgear, medium-voltage switchgear, automation solutions, software, and services catering to diverse segments, including homes, agriculture, buildings, infrastructure, and industry.

L&T Switchgear is now Lauritz Knudsen Electrical & Automation.

Role Overview:

As Senior Manager – Product Management and Marketing for Variable Frequency Drives (VFDs) & Soft Starters, you will be responsible for driving the strategic growth, innovation, and market positioning of the VFD product portfolio. This role demands a strong blend of technical expertise, market insight, and leadership to manage the full product lifecycle and execute impactful marketing strategies.

Key Responsibilities:

Product Management

  • Own the product roadmap for VFDs & SSs, aligning with business objectives and customer needs.
  • Lead product development initiatives in collaboration with engineering, R&D, and manufacturing teams.
  • Conduct market analysis to identify trends, customer pain points, and competitive positioning.
  • Define product specifications, pricing strategies, and value propositions.
  • Monitor product performance, customer feedback, and drive continuous improvement.

Marketing Strategy

  • Develop and execute marketing plans to promote VFDs across target segments ( Under Utility, Infra, Building segments and associated OEMs ).
  • Manage product launches, promotional campaigns, exhibitions, and technical content creation alongwith Marcom team.
  • Collaborate with sales teams to support lead generation, customer engagement, and channel enablement.
  • Drive digital marketing initiatives including SEO, SEM, webinars, and social media outreach alongwith Marcom team
  • Represent the product at industry events, exhibitions, and customer forums.

Cross-functional Leadership

  • Coordinate with supply chain, finance, service teams & L1 support to ensure product availability and support.
  • Provide training and tools to sales and application engineering teams.
  • Track KPIs such as market share, revenue growth, and customer satisfaction.

Qualifications & Experience:

  • Bachelor's degree in electrical engineering or related field; MBA preferred.
  • 8–12 years of experience in product management and marketing, preferably in industrial automation or power electronics.
  • Deep understanding of VFD technology, applications, and market dynamics.
  • Strong analytical, communication, and project management skills.
  • Experience working with cross-functional teams and managing product portfolios.

Preferred Skills:

  • Familiarity with standards and certifications relevant to VFDs (IEC, UL, etc.).
  • Proficiency in tools like SAP, Salesforce, Power BI, and marketing automation platforms is preferred.
  • Ability to translate technical features into customer-centric benefits.

  • Senior Manager

    6 days ago

    Mumbai, Maharashtra, India Brookdale Senior Living Full time ₹ 20,00,000 - ₹ 25,00,000 per year

    DepartmentRevenue | RevenueJob posted onSep 02, 2025Employee TypePermanentExperience range (Years)5 years - 7 yearsFunctional AreaMaster Team NameSr. Manager – Revenue (Business Strategy & Growth)Emeritus is committed to teaching the skills of the future by making high-quality education accessible and affordable to individuals, companies, and governments...

  • Senior Manager- Product Marketing

    3 days ago

    Mumbai, Maharashtra, India Bandi-ian Life Insurance Limited Full time ₹ 12,00,000 - ₹ 36,00,000 per year

    Senior Manager Product MarketingLocation: Remote | Department: Marketing | Employment Type: Full TimeJob DescriptionAs Senior Manager – Product Marketing, you'll take complete ownership of bringing our life insurance products to market. From leading complex product launches to steering multi-channel campaigns, you'll craft sharp, effective, brand-aligned...

  • Digital Marketing Manager

    4 days ago

    Mumbai, Maharashtra, India Volody Product Full time ₹ 8,00,000 - ₹ 12,00,000 per year

    Job ProfileVolody is looking for a Digital marketing executive who will help in building digital media profile, generating leads, and creating marketing brand.Job DescriptionCandidate should have knowledge of global software product company and have expertise in Google Ad-words, SEO, SEM, Content writing, Content posting, Link building and videos creation...

  • Product Manager

    4 days ago

    Navi Mumbai, Maharashtra, India Hyva Full time US$ 90,000 - US$ 1,20,000 per year

    Job Title: Product ManagerAbout UsHyva Group is a leading global provider of innovative and highly efficient transport solutions for the commercial vehicle and environmental service industries. The company is committed to the development, production, marketing and distribution of components used in hydraulic loading and unloading systems on trucks and...

  • Product Manager

    2 weeks ago

    Navi Mumbai, Maharashtra, India Hyva Full time ₹ 8,00,000 - ₹ 24,00,000 per year

    About UsHyva Group is a leading global provider of innovative and highly efficient transport solutions for the commercial vehicle and environmental service industries. The company is committed to the development, production, marketing and distribution of components used in hydraulic loading and unloading systems on trucks and trailers. Its products are used...

  • Assistant Manager

    1 week ago

    Mumbai, Maharashtra, India Brookdale Senior Living Full time ₹ 15,00,000 - ₹ 25,00,000 per year

    Sub-DepartmentMarketing | OthersJob posted onSep 25, 2025Employee TypePermanentExperience range (Years)2 years - 5 yearsFunctional AreaMaster Team NameAbout EmeritusEmeritus is committed to teaching the skills of the future by making high-quality education accessible and affordable to individuals, companies, and governments around the world. It does this by...

  • Sales & Marketing Manager (Coal & Briquette Products)

    4 days ago

    Navi Mumbai, Maharashtra, India PS Human Resources And Consultants Full time ₹ 12,00,000 - ₹ 36,00,000 per year

    The Sales & Marketing Manager will be responsible for driving sales and developing new markets for coal and briquette products. The role includes identifying potential customers (industrial, commercial, and export), developing marketing strategies, managing client relationships, and achieving revenue targets. The candidate should have strong experience in...

  • Manager/Senior Manager

    3 days ago

    Mumbai, Maharashtra, India En Route Advertising & Marketing Full time ₹ 15,00,000 - ₹ 25,00,000 per year

    Company DescriptionAt Enroute, we believe brands deserve more than fleeting impressions; they deserve presence built with purpose, backed by strategy, and executed with precision. We blend the power of behavioral insight, location intelligence, and intent mapping to craft campaigns that resonate. Our expertise spans the entire offline spectrum from pan-India...

  • Senior Product Manager

    2 days ago

    Mumbai, Maharashtra, India Lxme Full time ₹ 15,00,000 - ₹ 25,00,000 per year

    Company DescriptionLXME is India's leading financial platform for women, providing financial learning, lending, and investment options in one app. LXME aims to inspire financially fearless women to realize their dreams and aspirations.Role DescriptionThis is a full-time on-site Senior Product Manager role located in Mumbai at LXME. The Senior Product Manager...

  • Product Manager- Gynecology

    9 hours ago

    Navi Mumbai, Maharashtra, India Bharat Serums and Vaccines Full time ₹ 15,00,000 - ₹ 20,00,000 per year

    Purpose of the role -The candidate shall be responsible for preparation of marketing mix, design and implementation of successful marketing strategies, scanning of market for identification expansion into various therapies, identification of potential candidates whilst maximizing current portfolio in various stages through appropriate line extensions. The...