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Head of D2C Growth

2 weeks ago

Bengaluru, Karnataka, India Pegasus Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Pegasus is seeking a strategic and hands-on Head of D2C Growth & Performance Marketing to scale our direct-to-consumer business. You will be responsible for building a growth engine that spans paid media, conversion optimization, CRM, and product merchandising. You'll lead a multi-functional e-commerce team (including Amazon, Quick Commerce, and website) and craft a unified brand experience for parents.

Key Responsibilities:

1. Performance Marketing & Growth Strategy

  • Own paid marketing across Meta, Google, YouTube, and other platforms.
  • Plan and optimise CAC (cost of acquisition) across all digital channels.
  • Scale website traffic through full-funnel ad strategies.
  • Drive retargeting, upsell/cross-sell, and lookalike campaigns.

2. D2C Website Ownership

  • Optimise user experience, funnel, and CRO (conversion rate optimisation).
  • Define and manage Shopify/website merchandising strategy.
  • Collaborate with product and design to build high-converting landing pages.

3. Product Bundling & Merchandising Strategy

  • Create compelling, themed product bundles for target parent personas.
  • Collaborate with editorial/product teams to match product-market trends.

4. Team Leadership

  • Lead and mentor performance marketers, e-commerce managers (Amazon, Q-commerce), content & creative leads.
  • Break silos between Amazon, Website, and D2C to drive unified growth.

5. Campaign Execution & GTM (Go-to-Market)

  • Own planning and execution of campaigns across seasons, events, themes.
  • Run A/B tests for copy, creatives, product mix, and pricing.

6. CRM & Retention

  • Plan automated journeys and loyalty campaigns via email, WhatsApp, and SMS.
  • Increase repeat purchase rate and customer LTV.

7. Data, Analytics & Reporting

  • Track and report on key metrics: CAC, ROAS, CTR, CVR, LTV.
  • Build performance dashboards and conduct attribution analysis.
Ideal Profile:
  • 6–10 years of experience in D2C e-commerce, growth marketing, or digital brand management.
  • Proven track record scaling website revenue from 30% of overall sales.
  • Deep hands-on experience with Meta Ads Manager, Google Ads, Shopify, Klaviyo (or similar).
  • Strong analytical thinking and creative intuition can balance data with empathy for parents.
  • Experience managing e-commerce platforms like Amazon, Q-commerce (Blinkit, Instamart), etc.
  • Excellent leadership and cross-functional team-building skills.