Key Accounts Manager
3 days ago
We are seeking an experienced and results-driven Key Accounts Manager for HORECA and Corporate to drive sales and market penetration for our Premium Alkaline Water in boxed packaging. The ideal candidate will have a strong background in FMCG/Beverage sales, strategic account management.. This role will involve developing new business opportunities, managing key accounts and handled distributor.
Key Responsibilities:
- Sales Strategy & Execution: Develop and implement sales strategies to drive market growth and increase revenue for premium alkaline boxed water in the assigned region.
- Market Development: Identify and expand new sales channels, including modern trade, HoReCa (Hotels, Restaurants, Cafes) and institutional sales.
- Key Account Management: Build and maintain strong relationships with distributors, retailers, and key stakeholders to ensure long-term partnerships.
- Brand Positioning: Work closely with the marketing team to enhance brand visibility, consumer awareness, and product positioning.
- Competitive Analysis: Stay updated on industry trends, competitor activities, and market dynamics to develop effective counterstrategies.
- Compliance & Customer Satisfaction: Ensure adherence to company policies, customer service standards, and regulatory guidelines.
Qualifications & Skills:
- Bachelors degree in Business, Marketing, or a related field (MBA preferred).
- Sales experience in FMCG, Beverage, or Packaged Water industries.
- Strong network and relationships within retail, HoReCa, and institutional channels.
- Excellent negotiation, communication, and interpersonal skills.
- Analytical mindset with the ability to drive data-driven decisions.
- Self-motivated and goal-oriented with a track record of exceeding sales targets.
- Willingness to travel extensively within the assigned region.
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