Business Consulting-Digital Marketing Specialist

Req ID: 346747

NTT DATA strives to hire exceptional, innovative and passionate individuals who want to grow with us. If you want to be part of an inclusive, adaptable, and forward-thinking organization, apply now.

We are currently seeking a Business Consulting-Digital Marketing Specialist | Campaign & Partner Marketing Consultant to join our team in Pune, Mahārāshtra (IN-MH), India (IN).

Position Overview:

The Digital Marketing Specialist (Campaign & Partner Marketing) is responsible for planning, executing, and optimizing digital marketing campaigns in collaboration with internal teams and external partners. This role focuses on driving brand awareness, lead generation, and customer engagement through integrated marketing initiatives across digital channels.

Key Responsibilities:

• Develop, manage, and optimize digital marketing campaigns across channels such as email, social media, paid advertising, and web.
• Coordinate with strategic partners, vendors, and agencies to plan co-branded marketing activities and joint promotions.
• Create and maintain campaign calendars, ensuring timely execution and alignment with business objectives.
• Collaborate with cross-functional teams including Sales, Product, PR, and Creative to ensure campaign consistency and messaging accuracy.
• Manage and update digital assets-including landing pages, partner portals, and campaign microsites.
• Track and analyze campaign performance using tools such as Google Analytics, CRM, and marketing automation platforms, providing insights and recommendations.
• Support lead generation efforts and ensure smooth lead management and routing to sales pipelines.
• Prepare campaign reports, dashboards, and presentations for internal stakeholders and partner reviews.
• Ensure brand guidelines are maintained across partner marketing materials and digital touchpoints.

Skills & Qualifications:

• Bachelor's degree in Marketing, Communications, Business, or related field.
• 2+ years of experience in digital marketing, campaign management, or partner marketing.
• Strong understanding of digital advertising, email marketing, and social media marketing.
• Experience working with tools such as:
• Google Analytics / GA4
• Marketing automation platforms (e.g., HubSpot, Marketo, Pardot)
• CRM systems (e.g., Salesforce)
• Adobe / Canva (for basic asset adaptations)
• Excellent communication, coordination, and stakeholder management skills.
• Strong analytical mindset with the ability to interpret data and optimize performance.
• Ability to manage multiple projects and deadlines in a fast-paced environment.

Preferred Experience (Good to Have):

• Experience executing co-marketing / partner marketing programs
• Background in B2B technology, SaaS, banking, or consulting environments
• Content development or copywriting experience

About NTT DATA

NTT DATA is a $30 billion business and technology services leader, serving 75% of the Fortune Global 100. We are committed to accelerating client success and positively impacting society through responsible innovation. We are one of the world's leading AI and digital infrastructure providers, with unmatched capabilities in enterprise-scale AI, cloud, security, connectivity, data centers and application services. our consulting and Industry solutions help organizations and society move confidently and sustainably into the digital future. As a Global Top Employer, we have experts in more than 50 countries. We also offer clients access to a robust ecosystem of innovation centers as well as established and start-up partners. NTT DATA is a part of NTT Group, which invests over $3 billion each year in R&D.

Whenever possible, we hire locally to NTT DATA offices or client sites. This ensures we can provide timely and effective support tailored to each client's needs. While many positions offer remote or hybrid work options, these arrangements are subject to change based on client requirements. For employees near an NTT DATA office or client site, in-office attendance may be required for meetings or events, depending on business needs. At NTT DATA, we are committed to staying flexible and meeting the evolving needs of both our clients and employees. NTT DATA recruiters will never ask for payment or banking information and will only use and email addresses. If you are requested to provide payment or disclose banking information, please submit a contact us form,

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