Area Sales Manager
2 days ago
// Urgent hiring for Area Sales Manager (Beverages Industry) //
Location- Telengana
Profile- Area Sales Manager (Beverages Industry)
Experience- 5 + years
Ctc- up to-10 Lpa (depends on interview)
Working Days & Time- 6 days
Job Responsibilities
1. Distributor Appointment & Channel Development
- Identify and appoint new distributors in key markets to strengthen distribution network and market reach.
- Evaluate distributor capabilities based on infrastructure, financial strength, and market influence.
- Ensure timely on boarding, agreement execution, and adherence to company policies and commercial terms.
- Monitor distributor performance regularly to ensure consistent supply, sales, and stock management.
2. Team Management & Leadership
- Lead, train, and manage a team of Sales Officers / Territory Sales Executives across the region.
- Set monthly and quarterly sales targets for team members aligned with regional objectives.
- Conduct regular field visits with team to coach, monitor performance, and drive market execution.
- Foster a culture of performance, accountability, and motivation within the sales team.
3. Sales Planning & Target Achievement
- Develop and implement strategic sales plans to achieve volume, revenue, and market share targets.
- Monitor primary (distributor billing) and secondary (retail off take) sales across territories.
- An alyze sales data and market trends to adjust strategies and drive growth in underperforming areas.
- Implement trade promotions, schemes, and seasonal campaigns effectively through the team and distributors.
4. Market Execution & Visibility
- Ensure high availability, visibility, and freshness of beverage products across general trade, modern trade, and HoReCa channels.
- Work closely with distributors to manage route plans, beat coverage, and outlet servicing frequency.
- Ensure proper execution of point-of-sale (POS) materials, signage, branding, and refrigerator deployment as per company norms.
5. Reporting & Coordination
- Generate and share accurate sales reports, market feedback, and competitor intelligence with Regional Sales Manager.
- Liaise with internal departments (Supply Chain, Marketing, Finance) for order fulfilment, scheme settlements, and market support.
- Ensure timely resolution of trade and team issues to maintain smooth operations.
6. Compliance & Cost Control
- Ensure adherence to company policies, pricing guidelines, and market operating procedures.
- Monitor distributor claims, aging, and outstanding dues to maintain financial discipline.
- Control trade spends, promotional budgets, and operating expenses in line with AOP (Annual Operating Plan).
Interested candidates can share their updated cv @ -
Regards
HR Meenu
Job Type: Full-time
Pay: ₹60, ₹75,000.00 per month
Application Question(s):
- Do you have experience in Beverages Sales ?
- How many years of relevant experience ?
- What is your notice period ?
- What is your current and expected ctc ?
Work Location: In person
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