Digital Marketing Specialist

17 hours ago

Okhla, Delhi, India Rudraan Enterprises Full time ₹ 1,68,000 - ₹ 3,00,000 per year

About Us:

We are a growing EdTech company dedicated to transforming learning experiences with innovative digital solutions. We are looking for a creative and dynamic individual who can combine expertise in digital marketing with graphic design skills to enhance our brand presence and drive growth.

Key Responsibilities:Digital Marketing

  • Develop, plan, and execute digital marketing campaigns across multiple channels (social media, email, SEO, SEM, PPC, etc.).
  • Manage company's social media handles (LinkedIn, Instagram, Facebook, YouTube, etc.) with engaging and consistent content.
  • Optimize content for website, landing pages, and online platforms to improve traffic and conversions.
  • Track, analyze, and report on campaign performance using tools like Google Analytics, Meta Ads Manager, etc.
  • Conduct keyword research and manage SEO/SEM strategies to increase online visibility.
  • Collaborate with the content and sales team to align marketing strategies with company goals.

Graphic Design

  • Create visually appealing graphics, illustrations, infographics, and marketing materials for both print and digital platforms.
  • Design creatives for social media campaigns, emailers, presentations, and advertisements.
  • Develop branding material including brochures, posters, banners, and course-related visuals.
  • Ensure all creatives follow brand guidelines and maintain design consistency.
  • Support video editing and motion graphics for promotional campaigns (preferred).

Requirements:

  • Bachelor's degree in Marketing, Graphic Design, Media, or related field.
  • Proven work experience (1–3 years preferred) in digital marketing and graphic design.
  • Proficiency in design tools (Adobe Photoshop, Illustrator, Canva, After Effects/Premiere Pro is a plus).
  • Strong knowledge of digital marketing tools & platforms (Google Ads, Meta Ads, Mailchimp, SEO tools).
  • Excellent understanding of social media trends, online branding, and content strategy.
  • Creative thinker with attention to detail and ability to work in a fast-paced environment.
  • Strong communication and project management skills.

What We Offer:

  • Opportunity to work in a fast-growing EdTech environment.
  • Exposure to innovative learning projects and campaigns.
  • A creative and collaborative work culture.
  • Competitive salary and growth opportunities.

Job Types: Full-time, Permanent, Fresher, Internship

Contract length: 12 months

Pay: ₹14, ₹25,000.00 per month

Education:

  • Bachelor's (Preferred)

Work Location: In person

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