Digital Marketing Specialist
1 day ago
About Us:
We are a growing EdTech company dedicated to transforming learning experiences with innovative digital solutions. We are looking for a creative and dynamic individual who can combine expertise in digital marketing with graphic design skills to enhance our brand presence and drive growth.
Key Responsibilities:Digital Marketing
- Develop, plan, and execute digital marketing campaigns across multiple channels (social media, email, SEO, SEM, PPC, etc.).
- Manage company's social media handles (LinkedIn, Instagram, Facebook, YouTube, etc.) with engaging and consistent content.
- Optimize content for website, landing pages, and online platforms to improve traffic and conversions.
- Track, analyze, and report on campaign performance using tools like Google Analytics, Meta Ads Manager, etc.
- Conduct keyword research and manage SEO/SEM strategies to increase online visibility.
- Collaborate with the content and sales team to align marketing strategies with company goals.
Graphic Design
- Create visually appealing graphics, illustrations, infographics, and marketing materials for both print and digital platforms.
- Design creatives for social media campaigns, emailers, presentations, and advertisements.
- Develop branding material including brochures, posters, banners, and course-related visuals.
- Ensure all creatives follow brand guidelines and maintain design consistency.
- Support video editing and motion graphics for promotional campaigns (preferred).
Requirements:
- Bachelor's degree in Marketing, Graphic Design, Media, or related field.
- Proven work experience (1–3 years preferred) in digital marketing and graphic design.
- Proficiency in design tools (Adobe Photoshop, Illustrator, Canva, After Effects/Premiere Pro is a plus).
- Strong knowledge of digital marketing tools & platforms (Google Ads, Meta Ads, Mailchimp, SEO tools).
- Excellent understanding of social media trends, online branding, and content strategy.
- Creative thinker with attention to detail and ability to work in a fast-paced environment.
- Strong communication and project management skills.
What We Offer:
- Opportunity to work in a fast-growing EdTech environment.
- Exposure to innovative learning projects and campaigns.
- A creative and collaborative work culture.
- Competitive salary and growth opportunities.
Job Types: Full-time, Permanent, Fresher, Internship
Contract length: 12 months
Pay: ₹14, ₹25,000.00 per month
Education:
- Bachelor's (Preferred)
Work Location: In person
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