Performance Marketing Specialist

18 hours ago


Okhla, Delhi, India Story Digital Full time ₹ 6,00,000 - ₹ 7,00,000 per year

About the Role:

We're looking for a Performance Media Planner who can take charge of strategizing, executing, and optimizing ad campaigns across Meta (Facebook & Instagram) and Google (Search, Display, YouTube) platforms. You'll play a key role in driving results for our clients and internal brands.

What You'll Do:

  • Plan, launch, and manage paid ad campaigns on Meta Ads Manager and Google Ads.
  • Work closely with the creative and strategy teams to build high-performing campaigns.
  • Monitor campaign performance daily and optimize for conversions, ROAS, and CPL.
  • Conduct A/B testing on creatives, audience segments, and landing pages.
  • Generate campaign performance reports and insights using analytics tools.
  • Stay updated with trends and updates in digital advertising platforms.

We're Looking For:

  • 2–3 years of experience in running Meta & Google Ads campaigns.
  • Strong understanding of paid media KPIs like CTR, ROAS, CPC, CPL, etc.
  • Hands-on experience with tools like Meta Ads Manager, Google Ads, and Google Analytics.
  • Data-driven mindset with a keen eye for campaign insights and optimizations.
  • Ability to manage multiple campaigns across different industries or verticals.

Job Type: Full-time

Pay: ₹600, ₹700,000.00 per year

Application Question(s):

  • How soon can you join? (In days)
  • Present CTC
  • Expected CTC
  • You will have to carry your Laptop for the role
  • Comfortable with 5 days on-site (location- Okhla Phase 1, Delhi)

Work Location: In person



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