Influencer Marketing Executive

Location: Okhla-2 Department: Marketing

Reports To: Marketing Manager / Head of Growth

Type: Full-Time | [On-site/Remote/Hybrid]

About Us

[Company Name] is a fast-growing [industry/niche] brand on a mission to [brief mission statement – e.g., "redefine beauty standards," "bring innovation to health & wellness," "transform how people travel"]. We're passionate about building authentic connections between our brand and our audience — and we believe that influencer marketing is at the heart of that mission.

Role Overview

As an Influencer Marketing Specialist, you will be the driving force behind the creation and execution of strategic influencer partnerships that amplify our brand presence, generate ROI-driven campaigns, and fuel community growth. You will own the end-to-end influencer strategy — from identifying talent and negotiating contracts to analyzing campaign performance and scaling what works.

This is not a "just send out PR packages" job. It's a high-impact, data-informed, creative role for someone who understands how to turn creators into brand storytellers — and followers into customers.

Key Responsibilities

Influencer Strategy Development

Design and execute scalable influencer marketing strategies aligned with brand goals, product launches, and seasonal campaigns.

Talent Sourcing & Relationship Management

Identify and build relationships with micro, macro, and celebrity influencers across platforms (Instagram, TikTok, YouTube, etc.).

Manage outreach, vetting, negotiations, contracts, and ongoing communication.

Campaign Management

Develop and manage end-to-end influencer campaigns: from brief creation and deliverables tracking to content approvals and publishing schedules.

Ensure influencers align with brand voice, values, and guidelines.

Performance Analysis

Monitor, analyze, and report on influencer campaign KPIs (reach, engagement, traffic, conversions, ROI).

Use insights to optimize strategy and scale high-performing partnerships.

Cross-Functional Collaboration

Work closely with social media, creative, paid ads, and PR teams to amplify influencer content and integrate into broader marketing efforts.

Trendspotting & Innovation

Stay ahead of platform updates, creator economy trends, and emerging influencers to keep campaigns fresh and relevant.

Qualifications

2–5+ years experience in influencer marketing, preferably in a DTC, CPG, fashion, beauty, tech, or lifestyle brand.

Proven track record of managing high-performing influencer campaigns with measurable ROI.

Strong knowledge of influencer platforms, tools, and marketplaces (e.g., GRIN, CreatorIQ, Aspire, Upfluence).

Excellent communication, negotiation, and relationship management skills.

Deep understanding of social media trends and creator ecosystems.

Highly organized with the ability to manage multiple campaigns simultaneously.

Passionate about storytelling, brand building, and community engagement.

Bonus Points

Experience working with paid influencer whitelisting / boosting.

Existing relationships in the influencer space.

Content creation or creative direction experience.

Knowledge of affiliate marketing or ambassador programs.

What We Offer

Competitive salary + performance bonuses

[Health, Dental, Vision] benefits

Flexible work environment (remote/hybrid options)

Paid time off, holidays, and wellness days

Opportunity to shape the voice of a brand loved by [target demographic]

A passionate, creative, and fast-paced team environment

Job Types: Full-time, Fresher, Internship

Contract length: 6 months

Pay: From ₹10,360.67 per month

Language:

• English (Preferred)

Work Location: In person