Email & WhatsApp Marketing Executive
1 day ago
key Responsibilities
(Please make sure to read the requirements and responsibilities before applying)
- Plan, execute, and optimize email and WhatsApp marketing campaigns for both B2C (clients) and B2B (artists) segments.
- Work with AI tools (like ChatGPT, Jasper, Mailmodo AI, etc.) to draft, personalize, and A/B test content at scale.
- Set up dynamic and personalized drip campaigns, nurture sequences, and retargeting workflows.
- Use data analytics and AI-based insights to improve open rates, CTRs, conversions, and reduce churn.
- Maintain hygiene of mailing lists, segmentation, and compliance with WhatsApp and email regulations (e.g., GDPR, TRAI).
- Collaborate with design, product, and business teams to align messaging with ongoing initiatives.
- Track KPIs and prepare weekly performance dashboards with actionable insights.
Requirements
- 2–4 years of experience in email and/or WhatsApp marketing roles.
- Proficiency in marketing platforms like Mailchimp, Sendinblue, Mailmodo, WebEngage, or similar.
- Awareness or prior use of AI tools for copywriting, audience segmentation, or campaign optimization.
- Strong copywriting and communication skills.
- Comfort with tools like Google Analytics, CRM systems, and basic HTML (for email formatting).
- A test-and-learn mindset: eager to experiment, iterate, and scale what works.
Bonus Points
- Previous experience in a startup or creative/entertainment company.
- Familiarity with artist or client lifecycle journeys.
- Experience with SMS marketing or browser push notifications
Job Types: Full-time, Permanent
Pay: ₹30, ₹35,000.00 per month
Ability to commute/relocate:
- Okhla, Delhi, Delhi: Reliably commute or planning to relocate before starting work (Required)
Experience:
- email and whatsapp marketing: 2 years (Required)
- Digital marketing: 2 years (Required)
Work Location: In person
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