Senior Performance Marketing Manager

About the Company:

GenY Medium, a leading full-service digital marketing agency, is in the business of

managing perceptions of brands – online. Our team combines the three essential skills to

excel at performance marketing:

1. Consumer understanding, 2. Content Marketing and 3. Technology expertise

Within a very short span of time, our young team has served a number of clients and

helped create positive conversations around their brands. The good news is that we are

growing – and fast Read more about the company at

Job Summary:

• We are seeking a highly data-driven and growth-focused Performance Marketing

Manager to own and execute our multi-channel digital marketing strategy. You will be

responsible for driving measurable business results through paid media, with a

primary focus on Google Ads, Meta Ads, and other performance channels.

• The ideal candidate combines analytical expertise with creative problem-solving, has a

proven track record of optimizing ROI, and thrives in a fast-paced, results-oriented

environment. If you are passionate about scaling brands, experimenting with new

strategies, and using data to make smart decisions, this role is for you.

Job Responsibilities:

● Plan, execute, and optimize multi-channel performance marketing campaigns

across Google, Facebook/Instagram, LinkedIn, YouTube, and other relevant

platforms.

● Drive lead generation, customer acquisition, and revenue growth while meeting or

exceeding defined ROI targets.

● Manage end-to-end campaign execution — including audience segmentation,

and creative briefing, A/B testing, budget pacing, and ongoing performance

tracking.

● Analyse and report campaign performance, delivering actionable insights to

improve key metrics such as CAC, ROAS, CTR, and CPL.

● Collaborate closely with design, content, tech, and sales teams to ensure cohesive

messaging and maximize conversion rates.

● Stay ahead of industry trends, emerging tools, and best practices in performance

marketing to maintain a competitive edge.

● Partner with design and tech teams to optimize landing pages and conversion

funnels for higher engagement and conversion.

● Manage and optimize ad tech tools, pixels, tracking tags, attribution models, and

marketing automation workflows effectively.

● Work with business partners to ensure that all digital media is tagged and

trackable so that standard reports can be created and shared

● Produce clear and detailed client-facing reports to identify areas of opportunity to

improve campaign performance

● Take responsibility for ensuring projects are delivered on time and within budget

● Communicate with clients about projects both remotely, and in-person

Skills Required:

● Proficient in planning, executing, and optimizing campaigns across Display, Social,

and App platforms to drive CAC, ROAS, and user acquisition.

● Deep hands-on expertise in Google Ads (Search, Display, YouTube), Facebook Ads

Manager, Google Analytics (GA4).

● Skilled in conversion rate optimization (CRO), A/B testing, and landing page

optimization.

● Experience setting up and troubleshooting tracking pixels (GA4, Google Ads, Meta,

Floodlights) for accurate data capture across web and mobile (iOS/Android).

● Strong analytical skills with expertise in Google Analytics configuration (goals,

filters, events) and building actionable reports/dashboards using GA, Excel, and

other analytics tools.

● Ability to analyze user behavior, conversion funnels, and drop-off points to identify

and implement performance improvements.

● Strategic thinker with attention to detail and the ability to execute at speed.

● Strong collaboration skills with product, tech, and creative teams to align tracking,

creative assets, and landing pages with business goals in Ed Tech and ecommerce.

● Excellent verbal and written communication skills.

Experience Required:

● Possess bachelor's degree in technology, Information Technology, Marketing,

Business, or equivalent degree and related experience

● Proven experience as a Performance Marketing Manager or similar role, with a

minimum of 3 to 5 years in digital marketing.

● Experience in an agency set up would add value to the role

● Certification in Google Ads or other relevant digital marketing certifications is a

plus.