Senior Manager Performance marketing

3 weeks ago

Bengaluru Karnataka India, Karnataka Healthify Full time

At HealthifyMe, performance marketing is a key growth driver, enabling us to reach millions on their health and wellness journey. As a Senior Manager - Performance Marketing, you will lead strategy,execution, and optimization of paid media campaigns across multiple channels and markets. You’ll manage a high-performing team, oversee significant marketing budgets, and drive measurable business results through data-led decision-making and creative excellence..

What You’ll Do

  • Strategic leadership - Define the performance marketing roadmap, aligning with business growth targets and brand objectives.
  • Multi-channel management - Oversee campaigns across Google, Meta, YouTube, programmatic, affiliates, and emerging platforms.
  • Team management - Lead, mentor, and upskill a team of performance marketers to deliver best-in-class execution.
  • Data-driven optimization - Use analytics, attribution models, and experimentation to improve CAC, LTV, and ROI.
  • Budget ownership - Manage large-scale marketing budgets, ensuring optimal allocation across markets and channels.
  • Creative direction - Collaborate with design and content teams to produce high-impact creatives and landing pages.
  • Testing & innovation - Lead A/B tests on creatives, targeting, bidding strategies, and funnel optimizations.
  • Market expansion - Develop strategies for entering new geographies and scaling campaigns internationally.
  • Stakeholder collaboration - Work closely with product, growth, brand, and analytics teams to drive aligned outcomes.
  • Performance reporting - Deliver actionable insights and recommendations to senior leadership.

What We’re Looking For

  • 5-10 years of experience in performance marketing, with at least 2-3 years in a startup.
  • Proven success in GTM, managing large budgets and scaling acquisition campaigns profitably.
  • Strong Understanding of App ecosystem including MMP - Appsflyer etc
  • Experience in driving Creative strategy for performance marketing.
  • AI Native thinker. Have experience in using various advanced AI tools to drive and optimize Marketing campaigns including driving Static and Video Ads.
  • Deep expertise in App marketing - Android and iOS. Also exhibit handson understanding of MMP, Marketing Attribution & Analytics
  • Strong Hands on experience with Ads platforms - Meta, Google. Apple search ads, Tiktok etc
  • Bachelor’s or Master’s degree in Marketing, Business, or related field.

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