Variable Marketing

9 hours ago

Chennai, Tamil Nadu, India Ford Motor Company Full time ₹ 5,00,000 - ₹ 15,00,000 per year

The Analyst will lead the administration of the various Variable Marketing Programs in IMG / China / US markets. Job responsibilities will include authoring incentive programs, ensuring their launch on a timely basis in Vincent application and coordinating Variable Marketing (VM) activities with selected markets and supporting all Setup elements.

Position open to SG5 but SG4 and below grades can also apply as Lateral

  • Good analytical skill and Strong English communication skill – verbal & written.
  • Strong Excel skills - both formula and data handling
  • Exposure to process automation & related technologies
  • Previous experience application-based process is preferred
  • Flexible to work in multiple time zones and rotational shifts (i.e Early morning (AP process- 8AM to 5.30PM OR US process - 3.30PM to 2PM)

Preferred but not must includes

  • Automotive experience including an understanding of dealership operations
  • Analytical position with exposure to Marketing in pervious roles
  • Knowledge on Retail Marketing & Sales process, awareness on Dealer communication bulletin (DCB).

Variable Marketing (VM) Program Administration:

  • Developing Program & Announcement Templates.
  • Authoring Incentive Programs & their related Program Announcements.
  • Support application Security Administration.
  • Manage dealer claims and reconciliations
  • Work closely with the Retail Marketing (RM) Teams & the various market stakeholders to ensure timely releases of VM Programs.
  • Ability to understand the suite of application reports to assist the RM Team & markets in VM Program Analysis
  • Support the drive for consistency across markets for adherence to IMG Retail Reporting & various VM Programs.
  • Support the development of desktop procedures for new markets plus the ongoing administration of desktop documentation.
  • Support Retail Marketing initiatives & projects on ad hoc basis.

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