Variable Marketing

14 hours ago


Chennai, Tamil Nadu, India Ford Motor Full time ₹ 5,00,000 - ₹ 15,00,000 per year
Description

The Analyst will lead the administration of the various Variable Marketing Programs in IMG / China / US markets.  Job responsibilities will include authoring incentive programs, ensuring their launch on a timely basis in Vincent application and coordinating Variable Marketing (VM) activities with selected markets and supporting all Setup elements.

Responsibilities

Variable Marketing (VM) Program Administration:

  • Developing Program & Announcement Templates.

  • Authoring Incentive Programs & their related Program Announcements.

  • Support application Security Administration.

  • Manage dealer claims and reconciliations

  • Work closely with the Retail Marketing (RM) Teams & the various market stakeholders to ensure timely releases of VM Programs.

  • Ability to understand the suite of application reports to assist the RM Team & markets in VM Program Analysis

  • Support the drive for consistency across markets for adherence to IMG Retail Reporting & various VM Programs.

  • Support the development of desktop procedures for new markets plus the ongoing administration of desktop documentation.

  • Support Retail Marketing initiatives & projects on ad hoc basis.

Qualifications

Position open to SG5 but SG4 and below grades can also apply as Lateral

  • Good analytical skill and Strong English communication skill – verbal & written.

  • Strong Excel skills - both formula and data handling 

  • Exposure to process automation & related technologies 

  • Previous experience application-based process is preferred 

  • Flexible to work in multiple time zones and rotational shifts (i.e Early morning (AP process- 8AM to 5.30PM OR US process - 3.30PM to 2PM)  

Preferred but not must includes 

  • Automotive experience including an understanding of dealership operations

  • Analytical position with exposure to Marketing in pervious roles

  • Knowledge on Retail Marketing & Sales process, awareness on Dealer communication bulletin (DCB).


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