Adobe Target Business Consultant
1 day ago
Key Responsibilities :
- Conduct discovery workshops to understand personalization goals, user journeys, and business objectives.
- Design and implement optimization roadmaps aligning business goals with Adobe Target capabilities.
- Recommend and design new personalization and optimization use cases, defining success metrics and KPIs.
- Plan, configure, and execute Adobe Target activities including A/B testing, MVT, and Experience Targeting (XT).
- Perform analysis, reporting, and insights generation from campaign results to drive continuous improvement.
- Collaborate with business users to enable adoption of best practices for Adobe Target.
- Create wireframes, test designs, and implementation plans for personalization activities.
Skills & Qualifications :
years of experience as a Business Consultant with hands-on Adobe Target expertise.
- Proficiency in Adobe Target features : Form-Based Experience Composer, Visual Experience Composer (VEC), A/B Testing, MVT, XT, Audience setup, and Activity QA.
- Understanding of HTML, JavaScript, and CSS concepts.
- Strong analytical mindset with knowledge of statistical concepts and data analysis.
- Experience defining KPIs and success metrics for personalization campaigns.
- Familiarity with personalization and optimization use cases in industries such as Retail, BFSI, or Manufacturing.
- Excellent communication and client interaction skills.
- Ability to analyze complex personalization challenges and propose data-driven solutions.
Preferred Qualifications :
- Experience with Adobe Experience Cloud ecosystem (Adobe Analytics, AEP, Target integration).
- Prior consulting experience in digital personalization or MarTech domains.
- Proven track record of delivering measurable business outcomes using Adobe Target.
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