Brand Executive
6 days ago
Purpose of the Role:
The Brand Executive will support the marketing team in delivering brand growth through data-driven insights, shopper marketing, digital campaigns, and influencer engagement. This role is designed to provide hands-on experience across key marketing levers while enabling strong execution support for the Brand Manager.
Role & responsibilities
- Work with activation and creative agencies on aspects like artwork, adaptations, in-store activations etc
- Drive sales team/ supply chain interactions for marketing-sales activations and materials for NPDs| New SKU Launch
- Analyse & Publish analytics for relevant categories/brand
- Lead on ground execution of brand activations
- SAP Master Data management
- Managing Contracts
Preferred candidate profile
• Required Education Qualification: MBA/PGDM with over 3 years of experience
• Required prior Work Experience: Experience of at-least 18 months in Marketing is required.
Knowledge, Skills & Competencies:
• Excellent Communication Skills
• Good presentation & Influencing Skills
• Business & Financial Analysis
• Advertising Development
• Trade Understanding
• Entrepreneurial
• Bias for Action
• Proficiency in AC Nielsen and IMRB data handling
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