Brand Executive

1 day ago

Mumbai, Maharashtra, India Hunarstreet Technologies Full time ₹ 12,00,000 - ₹ 24,00,000 per year
JOB DESCRIPTION: The Brand Executive implements plans and initiatives relating to the brand, customer experience and loyalty in order to drive the organization's brand equity. He / She is also responsible for conducting market research activities to forecast emerging market needs that are relevant for the organization. The Brand Executive works in a fast-paced and dynamic environment where he/she ensures compliance of the brand identity throughout the organization KEY AREAS RESPONSIBILITIES Website Backend management

• Learn & manage the website back end to make any updates to images, content, pricing etc. on the company website
• Liaison with the website tech team to take new pages, components or features live
Creative communication
• Conceptualize and manage creative communication incl. creative collateral and asset creation liaising with graphic and video teams
• Work with bloggers, content writers etc. to ensure brand communication, advertising copies etc. are as per brand standards and in brand tonality
Website content management

• Create briefs, work with agencies/content writers to get website content, imagery etc., quality check and edit as needed to have the appropriate brand content on website
• Upload and manage content on website, create offers, list new products etc.
• Run periodic hygiene checks on the website and ensure smooth functioning
Content for SEO
• Brief and guide writers/bloggers to get high quality output on blogs and articles for SEO purpose
• Ensure timely implementation of content for SEO
Promotions &offers
• Benchmark competitors and other relevant brands in category and other allied categories to identify best in class practices for website, offers, promotions and creative communication
• Design and structure right offers, monitor performance and make changes as per data
SKILLS AND COMPETENCIES: Skills
• Strong verbal & written communication

• Understanding of advertising and marketing campaigns
• Understanding of creative communication, design and visual aesthetics
• Proficiency in English and Hindi
• Website content management experience will be a plus
• Strong team management
• Relationship management with all key internal stakeholders and external agencies Competencies
• Results driven& ROI focused
• High consumer-centricity
• People orientation
• Strong bias to action
• Agility and ability to take decisions/course correct fast
• Cross functional collaboration &influencing stakeholders
REPORTING RELATIONSHIP AND KEY INTERFACES/STAKEHOLDERS: Reporting to Brand Manager Team /IC Growth Internal Stakeholders Growth/Marketing, Creative &content, Product, technology/IT External Stakeholders Digital marketing agencies, large digital platforms(Google, FB etc.),

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