Digital Marketing Specialist

Digital Marketing Specialist

Redwud Creations

Padi, Chennai, Tamil Nadu

About Redwud Creations

Redwud Creations is a well-established healthcare marketing agency with over 20 years of experience in delivering innovative marketing solutions to healthcare providers, hospitals, clinics, pharmaceutical companies, and wellness brands. We specialize in creating impactful marketing campaigns that help healthcare organizations connect with their patients and build trust in an increasingly digital world. Our deep understanding of the healthcare industry combined with cutting-edge digital marketing strategies makes us a leader in healthcare marketing.

Position Overview

We're seeking an experienced and results-driven Digital Marketing Specialist to join our growing team in Padi, Chennai. This role requires a comprehensive understanding of all aspects of digital marketing with a proven track record of managing successful campaigns. The ideal candidate will be a strategic thinker with hands-on expertise in SEO, PPC, social media marketing, content marketing, and analytics. Experience or understanding of healthcare marketing is a significant advantage.

Key Responsibilities

Search Engine Optimization (SEO)

• Develop and execute comprehensive SEO strategies to improve organic search rankings
• Conduct keyword research, competitor analysis, and SEO audits
• Implement on-page and off-page SEO optimization techniques
• Optimize website content, meta tags, headers, and site structure
• Build high-quality backlinks through strategic link-building campaigns
• Monitor and analyze SEO performance using Google Analytics, Search Console, and SEO tools
• Stay updated with Google algorithm changes and adjust strategies accordingly
• Optimize local SEO for healthcare clients (Google My Business, local citations)
• Conduct technical SEO audits and implement fixes for improved site performance

Pay-Per-Click (PPC) Advertising

• Plan, create, and manage PPC campaigns across Google Ads, Bing Ads, and social media platforms
• Conduct keyword research and create targeted ad copy for maximum ROI
• Manage campaign budgets and optimize bids for best performance
• Create and test landing pages for improved conversion rates
• Monitor campaign performance and provide detailed analytics reports
• Implement A/B testing for ads, keywords, and landing pages
• Manage Google Display Network and remarketing campaigns
• Understand and implement PPC strategies compliant with healthcare advertising guidelines

Social Media Marketing (SMM)

• Develop and execute social media strategies across Facebook, Instagram, LinkedIn, Twitter, and YouTube
• Create engaging content calendars aligned with client objectives and healthcare compliance
• Manage social media advertising campaigns with budget optimization
• Monitor social media conversations and engage with audiences
• Analyze social media metrics and provide performance reports
• Stay updated with social media trends and platform algorithm changes
• Manage influencer partnerships and collaborations when applicable
• Create social media graphics and basic video content coordination

Content Marketing

• Develop content marketing strategies aligned with business goals
• Collaborate with content writers to create SEO-optimized blog posts, articles, and website content
• Plan and execute email marketing campaigns with segmentation and automation
• Create content for various stages of the marketing funnel
• Ensure all healthcare content is accurate, compliant, and ethically sound
• Develop case studies, whitepapers, and downloadable resources

Analytics & Reporting

• Monitor and analyze campaign performance across all digital channels
• Create comprehensive monthly reports with insights and recommendations
• Use Google Analytics, Google Tag Manager, and other analytics tools
• Track KPIs including traffic, leads, conversions, ROI, and engagement metrics
• Present findings and strategies to clients and internal teams
• Implement conversion tracking and goal setup for accurate measurement

Strategy & Client Management

• Develop comprehensive digital marketing strategies for healthcare clients
• Understand client business objectives and align marketing strategies accordingly
• Communicate campaign progress and results to clients professionally
• Stay informed about healthcare industry trends and regulations
• Collaborate with internal teams including designers, content writers, and developers
• Manage multiple client accounts and projects simultaneously

Required Qualifications

• Minimum 3+ years of proven experience in Digital Marketing (MANDATORY)
• Bachelor's degree in Marketing, Business, Communications, or related field
• Demonstrated expertise in SEO with proven results in improving organic rankings
• Strong experience managing PPC campaigns with budget management skills
• Proficiency in social media marketing across multiple platforms
• Hands-on experience with Google Ads, Facebook Ads Manager, and LinkedIn Campaign Manager
• Strong understanding of Google Analytics, Google Search Console, and Google Tag Manager
• Experience with SEO tools like SEMrush, Ahrefs, Moz, Ubersuggest, or similar platforms
• Knowledge of email marketing platforms (Mailchimp, HubSpot, or similar)
• Understanding of marketing automation tools
• Excellent analytical skills with ability to interpret data and make data-driven decisions
• Strong written and verbal communication skills in English
• Ability to manage multiple projects and meet deadlines
• Creative thinking with strong problem-solving abilities
• Self-motivated with ability to work independently and in a team
• Must own a laptop and bring it to the office daily (MANDATORY)

Preferred Qualifications

• Experience in healthcare marketing or understanding of healthcare industry regulations
• Knowledge of HIPAA compliance and healthcare advertising guidelines
• Google Ads Certification, Google Analytics Certification, or Facebook Blueprint Certification
• Experience with CMS platforms like WordPress
• Knowledge of HTML/CSS for basic website edits
• Experience with CRM systems (Salesforce, HubSpot, Zoho)
• Familiarity with marketing automation and lead nurturing
• Video marketing and YouTube optimization experience
• Understanding of conversion rate optimization (CRO)
• Experience with affiliate marketing or influencer marketing
• Knowledge of Canva, Adobe Photoshop for basic graphic creation
• Experience managing agency clients or working in an agency environment
• Understanding of medical terminology and healthcare services

What We Offer

• Opportunity to work with prestigious healthcare brands and make a real impact
• Collaborative and professional work environment
• Career growth opportunities in a well-established agency
• Work with experienced professionals in healthcare marketing
• Exposure to diverse healthcare marketing projects
• Professional development and training opportunities
• Performance-based incentives and bonuses
• Flexible work culture that values results and creativity

Compensation & Work Details

• Salary: ₹30,000 per month (negotiable based on experience and skills)
• Employment Type: Full-time
• Work Schedule: Monday to Friday (9:30 AM - 6:30 PM)
• Start Date: Immediate joining or within 30 days

Location

Office-based position in Padi, Chennai. Candidates must be able to commute to our Padi office daily.

How to Apply

Interested candidates should submit:

• Updated resume/CV with detailed experience in each digital marketing area
• Portfolio showcasing your digital marketing work (campaign results, SEO improvements, PPC performance reports, social media growth metrics)
• Case studies or examples of successful campaigns you've managed
• Links to websites/accounts you've managed (with context of your role)
• Cover letter explaining your experience and why you're interested in healthcare marketing
• Any relevant certifications (Google Ads, Analytics, Facebook Blueprint, etc.)

Note: Applications with quantifiable results and proven track records will be given priority.

Equal Opportunity Employer

Redwud Creations is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Join our experienced team and contribute to meaningful healthcare marketing that helps organizations serve their communities better.

Job Type: Full-time

Pay: ₹30,000.00 per month

Application Question(s):

• Do you have hands-on experience with SEO, PPC, and Social Media Marketing?
• Please share one successful SEO or PPC campaign you've managed — what was the result?
• Which digital marketing tools are you proficient in? (e.g., Google Ads, Analytics, SEMrush, Ahrefs, Meta Ads Manager, etc.)
• Do you have prior experience in healthcare marketing or working with hospitals/clinics?
• How many years of experience do you have managing Google Ads and Facebook Ads campaigns?
• Are you experienced with Google Analytics, Google Tag Manager, and Search Console?
• Are you available for full-time, office-based work in Padi, Chennai?
• What is your notice period or earliest joining date?
• Have you worked in a marketing agency environment before?
• Why are you interested in working with Redwud Creations and in healthcare marketing?

Education:

• Bachelor's (Required)

Experience:

• Digital marketing: 3 years (Required)

Work Location: In person