SMO Specialist

4 days ago


Jaipur, Rajasthan, India Consulting Engineers Group Ltd. Full time ₹ 9,00,000 - ₹ 12,00,000 per year

About the Role:

We are looking for a
Social Media Optimization (SMO) Specialist
with proven experience in growing online presence, increasing engagement, and optimizing social media platforms for maximum reach and visibility. If you're passionate about content performance, trend analysis, and audience engagement, we'd love to hear from you

Job responsibilities:

  • Develop and implement SMO strategies across platforms (Facebook, Instagram, LinkedIn, Twitter, YouTube, etc.)
  • Optimize company pages and posts to increase visibility and engagement.
  • Regularly audit social media performance and provide actionable insights.
  • Collaborate with content creators and design teams to create engaging and optimized posts.
  • Use tools like Meta Business Suite, Hootsuite, Buffer, etc. for scheduling and analytics.
  • Stay updated with the latest social media trends, algorithm updates, and best practices.
  • Engage with the audience and manage online reputation and queries.

Requirements:

  • 2+ years of hands-on experience in Social Media Optimization or Social Media Marketing.
  • Strong understanding of platform-specific algorithms and engagement techniques.
  • Experience with analytics and scheduling tools.
  • Excellent written communication skills and creative mindset.
  • Ability to work independently and manage time efficiently.

Nice to Have:

  • Experience with paid social campaigns (Facebook Ads, LinkedIn Ads, etc.)
  • Basic graphic design skills (Canva, Adobe tools, etc.)
  • Knowledge of SEO and how it integrates with SMO


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