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Channel Development Lead
2 weeks ago
Role Overview
This is a high-impact role drives MyHome by Saint-Gobains flagship initiative:
- IGNITE: a dealer sales team capability development initiative aimed at professionalizing and energizing channel sales performance across the country.
This role is required to drive sustainable growth and market penetration for Saint-Gobain. A key part of this role is to lead the IGNITE Program, Saint-Gobains strategic channel transformation initiative, aimed at building future-ready partners through segmentation, training, performance tracking, and digital enablement. The role demands a mix of strategic thinking, field execution, and cross-functional collaboration to deliver measurable outcomes in sales growth, partner loyalty, and market coverage.
Key Responsibilities
- Drive IGNITE across MyHome's dealer network to build an empowered, well-trained, and conversion-focused DST workforce (MyHome Stars)
- Standardize hiring profiles, work closely with HR agency to shortlist the right candidates, onboarding formats, training content, and performance KPIs.
- Roll out capability-building programs on product knowledge, sales techniques, objection handling, and installation coordination.
- Identify high-performing DSTs (MyHome Stars) for R&R programs and top talent absorption into Saint-Gobain roles.
- Create sales enablement resources such as pitch kits, training decks, and review the performance monthly
- Conduct field visits to assess channel health, gather market intelligence, and identify growth opportunities
- Track partner performance through KPIs such as sales volume, market share, and customer feedback. Implement corrective actions where needed.
Program Management & Strategic Planning
- Define program goals, milestones, and success metrics aligned with business objectives.
- Create annual and quarterly channel development plans based on market analysis, partner feedback, and sales forecasts.
- Collaborate with cross-functional teams (Sales, Marketing, Supply Chain, Finance) to ensure program success.
- Track program KPIs and partner performance metrics and ise data insights to refine strategies and improve partner engagement.
- Drive adoption of CRM, partner portals, and digital tools to streamline operations and enhance visibility.
Key Skills & Competencies
- Ability to design and execute channel growth strategies aligned with business goals.
- Experience in leading structured initiatives like IGNITE, with clear milestones and impact tracking
- Proven skills in expanding dealer networks and driving partner sales performance.
- Strong relationship-building and conflict resolution abilities.
- Data-driven decision-making using market insights and performance metrics.
- Familiarity with CRM tools and ability to drive digital adoption among partners.
Preferred Qualifications
- Engineering background with MBA/PGDM in Marketing preferably with building materials industry.
- 4 – 8 years of experience in Channel Partner Management
