Marketing Automation Email Specialist

Introduction
Welcome to Gallagher - a global community of people who bring bold ideas, deep expertise, and a shared commitment to doing what's right.

We help clients navigate complexity with confidence by empowering businesses, communities, and individuals to thrive.

At Gallagher, you'll find more than a job; you'll find a culture built on trust, driven by collaboration, and sustained by the belief that we're better together. Experience a workplace where you're encouraged to be yourself, supported to succeed, and inspired to keep learning. That's what it means to live The Gallagher Way.

Founded in 2006, the Gallagher Center of Excellence (GCoE) upholds the values of quality, innovation, and teamwork. With 10,000+ professionals across five India locations, GCoE is where knowledge-driven individuals make a significant impact and build rewarding, long-term careers.

Overview
A.J. Gallagher is in need of an experienced Marketing Automation Email Specialist to support the build and pre-deployment of marketing communications.

How You'll Make An Impact
Responsibilities:

• Develop and manage digital templates (emails, landing pages, programs) within the marketing automation platform
• Ensure responsive/mobile email, landing page and form designs meet Gallagher brand standards as well as being cross-browser and cross-device compatible
• Build and execute test strategies, including A/B multi-variant testing, to drive qualified traffic and revenue-building activities
• Support the execution of marketing campaigns - activities include but not limited to, campaign flow builds, email creation, outbound landing page creation, form creation, media placement tracking, etc.
• Support the execution of automated lead generation programs
• Understand lead scoring and nurturing programs as it pertains to execution of email and marketing automation campaigns
• Report on critical email and marketing automation campaign metrics
• Serve as a Subject Matter Expert on marketing automation best practices including campaign executive, email and landing page creation, email deliverability and data integrity
• Keep up-to-date on email and marketing automation best practices with regard to marketing automation capabilities, testing and projected results.
• Understand and follow email and marketing automation processes including workflow documentation and QA testing
• Meet or exceed internal SLAs and seamlessly coordinate across time-zones as needed
• Marketing Automation Platform expert

About You
Qualifications:

• 2+ years digital marketing experience with experience working on a marketing automation platform such as Marketo, Eloqua, HubSpot or Salesforce Marketing Cloud/Pardot
• Advanced HTML/CSS knowledge and Intermediate to Advanced skills in building responsive emails and landing pages
• Previous familiarity/direct experience using a CRM system (e.g. Salesforce)
• Bachelor's Degree required or equivalent combination of experience and education
• Must be able to demonstrate a high level of marketing automation and CRM experience
• Well-rounded marketing technologist familiar with B2B lead generation (inbound/outbound marketing, demand generation, etc.)
• Excellent communication skills: written, verbal, presentation
• Proven ability to work in a collaborative environment as well as being a motivated, self-starter

Additional Information
Compensation and benefits
On top of a competitive salary, great teams and exciting career opportunities, we also offer a wide range of benefits.

Below are the
minimum core benefits
you'll get, depending on your job level, these benefits may improve:

• Medical Insurance and Parental Medical Insurance
• Accidental Insurance and Life Insurance
• Retirals - Employee Gratuity, Future Service Gratuity benefit - Group Term Life, Employee Provident Fund, National Pension Scheme
• Flexi Benefits Plan - Tax Savings Plans
• Annual Leave/ Maternity & Paternity Leave/ Additional paid ML, Mental Health Day

Other
benefits include:

• Employee Wellness Programs
• Training programs
• And more..

We value inclusion and diversity
Inclusion and diversity (I&D) is a core part of our business, and it's embedded into the fabric of our organization. For more than 95 years, Gallagher has led with a commitment to sustainability and to support the communities where we live and work.

Gallagher embraces our employees' diverse identities, experiences and talents, allowing us to better serve our clients and communities. We see inclusion as a conscious commitment and diversity as a vital strength. By embracing diversity in all its forms, we live out The Gallagher Way to its fullest.

Equal employment opportunity will be extended in all aspects of the employer-employee relationship, including, but not limited to, recruitment, hiring, training, promotion, transfer, demotion, compensation, benefits, layoff, and termination.