Digital Marketing Manager
4 days ago
Job Type: Full-time | Regular
Location: NIILM UNIVERSITY, NH-152, Kaithal – Ambala Road, Haryana – 136027
Joining Date: Immediate
Minimum Qualifications & Experience
- Bachelor's Degree in Marketing, Business Administration, or a related field from a recognized university.
- Minimum 1 year of experience in digital marketing, social media management, or related roles.
- Proven experience in managing and executing digital marketing campaigns across multiple platforms.
- Hands-on experience with tools such as Google Ads, Meta Business Suite, Google Analytics, Canva, and WordPress (or other CMS platforms).
- Strong understanding of SEO, SEM, email marketing, content marketing, and social media advertising.
- Excellent communication, creativity, and project management skills.
Key Responsibilities
- Develop, implement, and oversee comprehensive digital marketing strategies to enhance the university's online presence and visibility.
- Manage the university website, ensuring content accuracy, timely updates, and search engine optimization.
- Handle all social media platforms (Instagram, Facebook, LinkedIn, YouTube, X, etc.) — including content creation, scheduling, engagement, and growth.
- Plan and execute paid advertising campaigns across Google, Meta, and other digital platforms to drive admissions and brand awareness.
- Collaborate with internal teams to design, write, and publish engaging content that reflects the university's brand voice.
- Monitor campaign performance using analytics tools and prepare monthly performance reports with actionable insights.
- Stay up to date with emerging digital marketing trends, algorithms, and best practices to maintain a competitive online strategy.
- Support university events and initiatives through live digital coverage and targeted promotions.
- Coordinate with design and technical teams for website improvements and digital creative assets.
- Ensure consistency of brand identity and messaging across all digital channels.
Desirable Qualifications & Skills
- Certification in Digital Marketing, Google Ads, or SEO/SEM tools (preferred).
- Proficiency in managing content management systems (WordPress, Wix, etc.).
- Strong analytical mindset with the ability to interpret data and optimize campaigns.
- Experience in handling influencer marketing, paid promotions, or remarketing campaigns.
- Excellent time management, leadership, and interpersonal skills.
Pay Scale
Up to ₹35,000 per month (commensurate with qualifications and experience).
Application Process
Interested candidates should submit the following to with the subject line:
Application – Digital Marketing Manager (NIILM University)
- Updated CV
- Cover Letter mentioning the position applied for
- Portfolio or links to previous digital marketing work/campaigns
- Scanned copies of academic and experience certificates
Benefits
- Paid Time Off
- Provident Fund
- Opportunity to lead high-impact university branding and digital campaigns
- Collaborative and growth-oriented work environment
Job Type: Full-time
Pay: ₹25, ₹35,884.44 per month
Benefits:
- Paid time off
- Provident Fund
Work Location: In person
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