Digital Marketing Manager

4 days ago


Kaithal, Haryana, India NIILM University Full time ₹ 25,000 - ₹ 35,884 per year

Job Type: Full-time | Regular

Location: NIILM UNIVERSITY, NH-152, Kaithal – Ambala Road, Haryana – 136027

Joining Date: Immediate

Minimum Qualifications & Experience

  • Bachelor's Degree in Marketing, Business Administration, or a related field from a recognized university.
  • Minimum 1 year of experience in digital marketing, social media management, or related roles.
  • Proven experience in managing and executing digital marketing campaigns across multiple platforms.
  • Hands-on experience with tools such as Google Ads, Meta Business Suite, Google Analytics, Canva, and WordPress (or other CMS platforms).
  • Strong understanding of SEO, SEM, email marketing, content marketing, and social media advertising.
  • Excellent communication, creativity, and project management skills.

Key Responsibilities

  • Develop, implement, and oversee comprehensive digital marketing strategies to enhance the university's online presence and visibility.
  • Manage the university website, ensuring content accuracy, timely updates, and search engine optimization.
  • Handle all social media platforms (Instagram, Facebook, LinkedIn, YouTube, X, etc.) — including content creation, scheduling, engagement, and growth.
  • Plan and execute paid advertising campaigns across Google, Meta, and other digital platforms to drive admissions and brand awareness.
  • Collaborate with internal teams to design, write, and publish engaging content that reflects the university's brand voice.
  • Monitor campaign performance using analytics tools and prepare monthly performance reports with actionable insights.
  • Stay up to date with emerging digital marketing trends, algorithms, and best practices to maintain a competitive online strategy.
  • Support university events and initiatives through live digital coverage and targeted promotions.
  • Coordinate with design and technical teams for website improvements and digital creative assets.
  • Ensure consistency of brand identity and messaging across all digital channels.

Desirable Qualifications & Skills

  • Certification in Digital Marketing, Google Ads, or SEO/SEM tools (preferred).
  • Proficiency in managing content management systems (WordPress, Wix, etc.).
  • Strong analytical mindset with the ability to interpret data and optimize campaigns.
  • Experience in handling influencer marketing, paid promotions, or remarketing campaigns.
  • Excellent time management, leadership, and interpersonal skills.

Pay Scale

Up to ₹35,000 per month (commensurate with qualifications and experience).

Application Process

Interested candidates should submit the following to with the subject line:

Application – Digital Marketing Manager (NIILM University)

  • Updated CV
  • Cover Letter mentioning the position applied for
  • Portfolio or links to previous digital marketing work/campaigns
  • Scanned copies of academic and experience certificates

Benefits

  • Paid Time Off
  • Provident Fund
  • Opportunity to lead high-impact university branding and digital campaigns
  • Collaborative and growth-oriented work environment

Job Type: Full-time

Pay: ₹25, ₹35,884.44 per month

Benefits:

  • Paid time off
  • Provident Fund

Work Location: In person



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