Manager - Influencer Marketing

Role:
Senior Manager

Designation:
Senior Manager – Influencer Marketing

Location:
Gurugram/Mumbai

Overview

Part of The Weber Shandwick Collective, we're the earned-first global communications agency, led by world-class strategic thinkers and creative activators. We create shared and sustainable value for businesses, people, and society. We energize the right mix of talent, using the right platforms and latest technology to choreograph stories that make a real and meaningful impact for some of the world's leading brands and businesses

Our game-changing work is recognized by some of the most prestigious industry awards bodies, and we have won more than 135 Lions at the Cannes Lions International Festival of Creativity. We're also PRWeek's 2024 Global Agency of the Year as well as being listed on the Ad Age A-List 2024 and Fast Company's Most Innovative Companies 2024.

More than ever, organizations need to solve for unprecedented challenges born of technology-driven disruption. We fuse global teams grounded in technology, digital innovation and analytics to help clients. As we live in an always-on world, our brand positioning reflects this need to engage with our always-on audience, just as we advise our clients to do. We inspire. We incite. We shape ideas and conversations, and we activate our global reach for local causes and multinational brands alike, and we're always ready for more problems to solve.

Our Values:

CURIOSITY
– We cultivate curiosity and challenge convention. Because solving any problem begins by asking the right questions

INCLUSION
– We foster teams and environments built on belonging and openness to possibility. Because the best ideas have no bias

COURAGE
– We stand up for what we believe in. Because being comfortable with the uncomfortable is how progress is made

IMPACT
– We strive to make a meaningful difference in everything we do. Because we owe it to our people, or clients and the world

About the Opportunity

• Design and execute long-term influencer and KOL strategies aligned with business goals and global narratives
• Identify emerging influencer trends, new platforms, and niche communities to keep clients ahead of the curve
• Oversee end-to-end influencer campaign execution — from strategy and creator identification to content co-creation and amplification
• Collaborate with creative, digital, and PR teams to ensure influencer programs are seamlessly integrated into brand storytelling
• Serve as a trusted advisor to senior clients, providing counsel on influencer marketing, platform innovation, and audience engagement
• Build strong relationships across client organizations and internal teams to position influencer marketing as a key business growth driver
• Develop and implement performance frameworks to assess campaign effectiveness and ROI
• Translate data, audience insights, and platform analytics into actionable recommendations that inform future strategy
• Establish clear links between influencer impact and brand or business KPIs.

You will be a good fit if you…

• Bring 6+ years of experience in influencer marketing, KOL management, or digital brand strategy
• Have a proven track record of conceptualizing and executing high-impact influencer campaigns across diverse categories
• Possess a deep understanding of the creator ecosystem, content formats, and emerging social platforms
• Combine strategic thinking with strong analytical ability to connect performance metrics to business outcomes
• Demonstrate exceptional communication, presentation, and relationship-building skills with both clients and creators
• Have prior experience in PR, integrated communications, or influencer-focused agencies
• Are passionate about storytelling, innovation, and data-driven creativity that drives measurable impact.