Influencer Marketing Manager

4 days ago

Gurgaon, Haryana, India Numoo HR Full time ₹ 1,92,000 - ₹ 4,80,000 per year
  • Influencer Marketing Specialist
  • Salary- 8 LPA
  • Experience:3–5 years
  • Location: Gurgaon

Overview of the Role

We are seeking a proactive and well-connected
Influencer Marketing Manager
to lead influencer-driven campaigns for multiple brands under Crescent Group. The role requires a balance of strategy, execution, and relationship management, ensuring campaigns are impactful, measurable, and aligned with client objectives.

Responsibilities

  • Manage influencer campaigns end-to-end – from strategy, shortlisting, negotiation, and contracting, to execution, tracking, and reporting
  • Leverage existing relationships with creators and talent managers to deliver campaigns across creator categories (nano, micro, macro, mega)
  • Design campaigns across diverse budget sizes and geographies (tier-1, tier-2, regional)
  • Collaborate with internal teams and clients to align influencer activations with brand objectives
  • Work with influencer and talent agencies to maximize reach and ROI
  • Monitor campaign performance, track KPIs, and generate detailed reports
  • Maintain and grow Crescent Group's influencer database with updated contacts, pricing, and performance metrics
  • Stay updated on influencer marketing trends, platforms, and emerging talent

What You Need to Qualify for This Role

  • 3-5 years of agency experience in influencer marketing
  • Strong influencer network across categories and geographies
  • Proven experience managing campaigns across nano, micro, macro, and mega influencer levels
  • Experience working with both influencer marketing agencies and talent management firms
  • Ability to handle diverse budgets and campaign scales
  • Strong negotiation and communication skills
  • Excellent project management and multitasking ability
  • Familiarity with influencer platforms, campaign tracking tools, and ROI measurement
  • A passion for digital culture, content trends, and creator-led storytelling

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