Marketing Operations Manager

At Xenon7, we work with leading enterprises and innovative startups on exciting, cutting-edge projects that leverage the latest technologies across various domains of IT including Data, Web, Infrastructure, AI, and many others. Our expertise in IT solutions development and on-demand resources allows us to partner with clients on transformative initiatives, driving innovation and business growth. Whether it's empowering global organizations or collaborating with trailblazing startups, we are committed to delivering advanced, impactful solutions that meet today's most complex challenges.

5–8 years of experience in marketing operations, preferably in a B2B SaaS or tech-driven environment

Proven track record in sales enablement, including collateral creation, white papers, and client-facing decks

Hands-on experience with digital campaign execution across LinkedIn, Google Ads (Search, GDN, YouTube), and SEO/SEM optimization

Strong familiarity with marketing automation tools like HubSpot, Zapier, Google Analytics, and scheduling platforms

Experience in content distribution and repurposing, including blog management, social media scheduling, and editorial calendar upkeep

Exposure to CRM systems and lead nurturing workflows, with an understanding of conversion tracking and funnel metrics

Prior involvement in event coordination, podcast outreach, and email marketing campaigns

Analytical mindset with the ability to generate and interpret weekly/monthly marketing performance reports

Cross-functional collaboration experience with sales, product, and leadership teams

Comfortable managing project timelines, vendor coordination, and ad hoc marketing initiatives

Roles and Responsbilities

1.Enablement & Collateral Development

● Prepare sales presentations and decks for client meetings.

● Brief designers for custom visuals, infographics, and use cases.

● Work on White Papers and industry reports to support sales efforts.

● Collaborate on blog articles and website content aligned with sales objectives.

● Ensure sales teams have the latest marketing materials and case studies.

1. Social Media & Content Distribution
   
   ● Publish and schedule LinkedIn posts, blogs and other content assets.
   
   ● Manage content repurposing across multiple platforms.
   
   ● Coordinate with designers and handle copywriting to ensure timely content delivery.
   
   ● Maintain an editorial calendar to ensure content consistency.
   
   ● Engage with relevant industry discussions on LinkedIn.
   
   ● Monitor brand mentions and respond when necessary.

2. Campaign Execution & Management
   
   ● Implement and manage digital marketing campaigns across LinkedIn and Google
   
   (Search, GDN & YouTube)..
   
   ● Coordinate paid media efforts, including ad placements and budget tracking.
   
   ● Track and optimize SEO and SEM strategies for visibility.
   
   ● Monitor and adjust campaigns based on performance metrics.

3. Reporting & Analytics
   
   ● Track key marketing KPIs and generate weekly/monthly reports.
   
   ● Analyze marketing data to optimize campaigns and outreach.
   
   ● Provide insights and recommendations based on performance metrics.

4. Marketing Tech Stack, CRM & Lead Management
   
   ● Oversee marketing tools and automation systems.
   
   ● Ensure the smooth integration of tools like Zapier, HubSpot, Google Analytics, Search
   
   Console and scheduling platforms.
   
   ● Stay updated on new tools that can optimize marketing efforts.
   
   ● Research CRM tools we will be introducing to track and nurture leads.
   
   ● Develop and maintain automated workflows for lead nurturing.
   
   ● Organize and update contact lists for outreach and engagement.
   
   ● Track and report on conversion rates from various marketing efforts.

5. Outreach Support (Events, Podcasts & Email Marketing)
   
   ● Research and identify relevant industry podcasts for CEO guest appearances.
   
   ● Handle outreach to podcast hosts and event organizers.
   
   ● Schedule and coordinate speaking engagements.
   
   ● Assist in pre-event promotion and post-event follow-ups.
   
   ● Set up and manage email campaigns for thought leadership and lead nurturing.
   
   ● Optimize email sequences for outreach efforts.
   
   ● Track open rates, CTRs, and conversion rates for improvement.

6. Business Development Tasks & Cross-Functional Coordination
   
   ● Conduct research on competitors and industry trends.
   
   ● Provide insights on market positioning and differentiation opportunities.
   
   ● Identify new marketing opportunities and emerging platforms.
   
   ● Collaborate with internal teams (sales, product, leadership) to align marketing initiatives.
   
   ● Maintain marketing project timelines and ensure deadlines are met.
   
   ● Support ad hoc marketing initiatives as needed.

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