Marketing Operations Manager

1 day ago

Hyderabad Telangana India, Telangana Sonata Software Full time

Job Title: Marketing Operations Manager


Location: Bengaluru / Hyderabad preferably

Department: Growth Marketing

Reports To: Head of Growth Marketing

Job Type: Full-Time


About Sonata Software:

Sonata Software is a global IT services and solutions company, enabling digital transformation for enterprises through platform-based solutions, deep domain expertise, and a strong focus on customer success. We serve clients across industries including healthcare, life sciences, banking and financial services, retail, travel, manufacturing, and software product companies.


Role Summary:

We are seeking a highly analytical and process-driven Marketing Operations Manager to join our Growth Marketing team. This role is essential in driving operational excellence, optimizing marketing technology, and enabling data-driven decision-making to accelerate pipeline growth and customer acquisition.


Key Responsibilities:


Marketing Technology & Automation

  • Manage and optimize marketing automation platforms (e.g., HubSpot) and ensure seamless integration with CRM systems like Microsoft Dynamics.
  • Manage existing MarTech stack, evaluate and implement new tools to improve marketing performance, scalability, and personalization.
  • Ensure data integrity and compliance with global data privacy regulations (e.g., GDPR, CCPA).


Campaign & Lead Operations

  • Support the execution of global, vertical and regional growth campaigns by building scalable workflows and lead nurturing programs.
  • Collaborate with digital, content, and field marketing teams to ensure timely and effective campaign delivery.
  • Monitor lead flow, lead scoring, and routing to ensure alignment with sales processes.


Analytics, Reporting & Insights

  • Build and maintain dashboards to track KPIs such as MQLs, pipeline contribution, CAC, and campaign ROI.
  • Provide actionable insights to optimize campaign performance and marketing spend.
  • Use advanced Excel skills (e.g., pivot tables, Power Query, macros, data modeling) to analyze large datasets and support decision-making.


Project & Process Management

  • Drive operational efficiency by standardizing marketing processes and documentation.
  • Manage cross-functional marketing projects, ensuring alignment with business goals and timelines.
  • Maintain the global marketing calendar and coordinate key initiatives like product launches, webinars, and events.


Budget & Vendor Oversight

  • Assist in managing the global marketing budget, including tracking spend and ROI.
  • Manage vendor relationships for marketing tools, platforms, and services.


Qualifications:


  • Bachelor’s or master’s degree in marketing, Business, or a related field (MBA preferred).
  • 7+ years of experience in marketing operations, preferably in a B2B IT services or SaaS environment.
  • Hands-on experience with marketing automation and CRM platforms.
  • Strong analytical skills and proficiency in tools like Power BI, Google Analytics, or Tableau.
  • Advanced Excel skills required (e.g., formulas, pivot tables, Power Query, VBA/macros).
  • Excellent communication, collaboration, and project management skills.
  • Familiarity with global marketing practices and compliance standards.


Preferred Skills:

  • Experience with ABM (Account-Based Marketing) strategies.
  • Understanding of digital marketing channels and performance metrics.
  • Knowledge of the IT services and enterprise technology landscape.

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