Marketing Operations Manager
3 weeks ago
Job Title: Marketing Operations Manager
Location: Bengaluru / Hyderabad preferably
Department: Growth Marketing
Reports To: Head of Growth Marketing
Job Type: Full-Time
About Sonata Software:
Sonata Software is a global IT services and solutions company, enabling digital transformation for enterprises through platform-based solutions, deep domain expertise, and a strong focus on customer success. We serve clients across industries including healthcare, life sciences, banking and financial services, retail, travel, manufacturing, and software product companies.
Role Summary:
We are seeking a highly analytical and process-driven Marketing Operations Manager to join our Growth Marketing team. This role is essential in driving operational excellence, optimizing marketing technology, and enabling data-driven decision-making to accelerate pipeline growth and customer acquisition.
Key Responsibilities:
Marketing Technology & Automation
- Manage and optimize marketing automation platforms (e.g., HubSpot) and ensure seamless integration with CRM systems like Microsoft Dynamics.
- Manage existing MarTech stack, evaluate and implement new tools to improve marketing performance, scalability, and personalization.
- Ensure data integrity and compliance with global data privacy regulations (e.g., GDPR, CCPA).
Campaign & Lead Operations
- Support the execution of global, vertical and regional growth campaigns by building scalable workflows and lead nurturing programs.
- Collaborate with digital, content, and field marketing teams to ensure timely and effective campaign delivery.
- Monitor lead flow, lead scoring, and routing to ensure alignment with sales processes.
Analytics, Reporting & Insights
- Build and maintain dashboards to track KPIs such as MQLs, pipeline contribution, CAC, and campaign ROI.
- Provide actionable insights to optimize campaign performance and marketing spend.
- Use advanced Excel skills (e.g., pivot tables, Power Query, macros, data modeling) to analyze large datasets and support decision-making.
Project & Process Management
- Drive operational efficiency by standardizing marketing processes and documentation.
- Manage cross-functional marketing projects, ensuring alignment with business goals and timelines.
- Maintain the global marketing calendar and coordinate key initiatives like product launches, webinars, and events.
Budget & Vendor Oversight
- Assist in managing the global marketing budget, including tracking spend and ROI.
- Manage vendor relationships for marketing tools, platforms, and services.
Qualifications:
- Bachelor’s or master’s degree in marketing, Business, or a related field (MBA preferred).
- 7+ years of experience in marketing operations, preferably in a B2B IT services or SaaS environment.
- Hands-on experience with marketing automation and CRM platforms.
- Strong analytical skills and proficiency in tools like Power BI, Google Analytics, or Tableau.
- Advanced Excel skills required (e.g., formulas, pivot tables, Power Query, VBA/macros).
- Excellent communication, collaboration, and project management skills.
- Familiarity with global marketing practices and compliance standards.
Preferred Skills:
- Experience with ABM (Account-Based Marketing) strategies.
- Understanding of digital marketing channels and performance metrics.
- Knowledge of the IT services and enterprise technology landscape.
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