Branding Manager

2 days ago


Kolkata, West Bengal, India Vinayak Outsourcing Works Full time ₹ 8,00,000 - ₹ 12,00,000 per year


Job Description:

A Brand Manager is responsible for developing and executing strategies to build, maintain, and promote a company's brand identity and reputation, ensuring consistent messaging and driving customer loyalty. 

Here's a more detailed breakdown of what a Brand Manager does:

Key Responsibilities:
  • Brand Strategy Development: Crafting a unique brand story and experience for customers to foster loyalty. 
     
  • Market Research: Understanding consumer behavior and market trends to inform brand strategies. 
     
  • Competitive Analysis: Monitoring competitors to identify opportunities and stay ahead of the curve. 
     
  • Brand Messaging: Ensuring consistent and compelling messaging across all touchpoints. 
     
  • Campaign Development: Overseeing the development and execution of marketing campaigns. 
     
  • Brand Guidelines: Creating and maintaining brand guidelines to ensure consistency. 
     
  • Performance Monitoring: Tracking brand performance and making adjustments to strategies as needed. 
     
  • Cross-functional Collaboration: Working with various teams (marketing, design, product development) to ensure brand alignment. 
     
  • Budget Management: Managing budgets allocated to branding efforts. 
     
  • Stakeholder Management: Maintaining relationships with company stakeholders. 



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