Lead Generation Executive

2 days ago

Bhopal, Madhya Pradesh, India Brandsmashers Tech Full time ₹ 5,00,000 - ₹ 15,00,000 per year


About the Company

We are a growing
IT services and staff augmentation company
specializing in providing skilled developers and technology professionals across multiple stacks — including
React, React Native, MERN, Angular, Java
, and more.

Our clients range from startups to established enterprises across India, the US, and Europe.

We are expanding our business development team and looking for energetic
Lead Generation Executives
who can identify potential clients, build relationships, and generate qualified leads for our sales team.


Key Responsibilities

Lead Generation & Prospecting

  • Research and identify potential clients in need of
    contract or dedicated development resources
    .
  • Generate leads through
    LinkedIn, Naukri, Indeed, email campaigns, cold calling, and freelancing platforms
    (Upwork, Clutch, etc.).
  • Reach out to
    HR Managers, CTOs, and Delivery Heads
    of IT companies to understand their staffing needs.
  • Maintain and update a
    lead database/CRM
    with accurate information on prospects, touchpoints, and follow-ups.
  • Qualify inbound and outbound leads and schedule meetings for the
    Business Development Executives (BDEs)
    .

Sales Support

  • Assist the BDE team by providing insights on potential accounts, competitor activity, and market trends.
  • Draft and send introductory emails, proposals, and capability decks to prospects.
  • Coordinate with the
    operations team
    to ensure a quick response to client requirements.

Performance Tracking

  • Achieve
    weekly and monthly lead targets
    .
  • Maintain activity reports and share updates with the Business Development Manager.
  • Participate in strategy meetings to optimize outreach methods.


Required Skills & Competencies

  • Communication: Excellent written & spoken English
  • Research Tools: LinkedIn Sales Navigator, , ZoomInfo, Naukri,
  • Email Tools: Gmail, HubSpot, Mailchimp, or similar CRM/automation tools
  • Sales Mindset: Ability to identify decision-makers and nurture leads
  • IT Understanding: Basic knowledge of software development technologies (React, MERN, Java, etc.)
  • Reporting: Strong in Excel/Google Sheets and CRM data maintenance


Preferred Qualifications

  • Experience in IT Recruitment, B2B sales, or the staffing industry.
  • Previous exposure to US/UK markets (bonus).
  • Comfortable working with monthly targets and performance bonuses.


What We Offer

  • Fixed pay with attractive performance incentives.
  • Clear growth path to Business Development Executive / Sales Manager role.
  • Opportunity to work with an ambitious and fast-growing tech company.
  • Access to training in sales automation tools, CRM management, and IT staffing.

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