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Digital Marketing Executive

2 weeks ago

Bengaluru, Karnataka, India WalkShark Full time ₹ 5,00,000 - ₹ 8,00,000 per year

Company Description

WalkShark Footwear is a modern footwear brand dedicated to delivering
comfort, durability, and style
in every step. We design and develop footwear that blends
quality craftsmanship with innovative design
, ensuring our products support both everyday wear and fashion-forward lifestyles.

At WalkShark, we are committed to:

  • Providing
    affordable, stylish, and long-lasting footwear
  • Building a
    customer-first brand
    that focuses on comfort and trust
  • Growing through
    innovation, sustainability, and market expansion

As a growing brand, WalkShark is looking for passionate individuals who want to be part of an exciting journey in the
fashion and retail industry
.

Role Description

Position:
Digital Marketing Executive

Location:
Bangalore

Job Type:
Full-time

Role Overview:

We are seeking a
creative and data-driven Digital Marketing Executive
to join WalkShark's team. This role will focus on planning and executing digital campaigns to
increase brand awareness, drive customer engagement, and boost online sales.

Key Responsibilities:

  • Develop and implement
    digital marketing strategies
    across multiple channels (social media, SEO, Google Ads, email, content marketing, etc.)
  • Manage
    social media platforms
    (Instagram, Facebook, LinkedIn, etc.) with engaging content, campaigns, and community management
  • Plan and run
    paid advertising campaigns
    (Google Ads, Facebook/Instagram Ads) to drive traffic and conversions
  • Optimize the company website for
    SEO and user experience
  • Track and analyze performance metrics (traffic, engagement, conversions) and prepare monthly reports
  • Collaborate with the creative team to produce
    content, graphics, and videos
    for campaigns
  • Stay updated on
    digital trends and competitor activities
    in the footwear/fashion space

Requirements:

  • Bachelor's degree in Marketing, Business, or related field
  • 1–3 years of experience in
    digital marketing or social media management
    (fashion/retail industry preferred but not mandatory)
  • Strong knowledge of
    SEO, Google Analytics, Facebook Ads Manager, Instagram marketing
  • Creative mindset with strong
    content writing and storytelling skills
  • Ability to work independently and meet deadlines
  • Passion for
    fashion, branding, and customer engagement

What We Offer:

  • Opportunity to work in a
    fast-growing footwear brand
  • A creative and collaborative work environment
  • Competitive salary and growth opportunities
  • Exposure to
    brand-building in the retail/fashion industry