SEO Expert
2 weeks ago
SEO and Website Manager
Location: The Epicentre, Chembur, Mumbai
• Type: Full-time
• Start: ASAP
Reports to: Co-Founder, The Daily Lawyer
About The Daily Lawyer
The Daily Lawyer is building India's go-to platform for legal communication, thought leadership, and community—through brand identity, a top-tier podcast, and bespoke events. We partner with lawyers, law firms, and legal-adjacent businesses to grow visibility and trust.
The Role
We're hiring an SEO specialist to grow search visibility and qualified traffic for our own properties and our clients' blogs/websites. You'll own strategy + hands-on execution across technical SEO, on-page, content SEO (topical maps, briefs), and Local SEO (Google Business Profile, citations, location pages). If you love turning complex topics into discoverable, credible content—and can prove ROI with clean reporting—you'll thrive here.
What you'll do
- Strategy & Audits: Run full SEO and Local SEO audits; define prioritized roadmaps per site (ours + client sites).
• Keyword Intelligence: Build topical maps, cluster strategies, and content calendars for legal and adjacent niches.
• On-Page SEO: Optimize titles, headers, internal linking, schema, image/alt text, and EEAT signals across articles and pages.
• Technical SEO: Improve indexation, crawl budget, site architecture, Core Web Vitals, page speed, and structured data.
• Local SEO (GEO):o Manage Google Business Profiles (posting, Q&A, services, products).o Ensure NAP consistency; build/clean citations; create/optimize location pages.o Local link building, reviews strategy, and geo-targeted content.
• Content Ops: Create SEO briefs for writers, review drafts for search intent & legal accuracy cues, and maintain editorial standards.
• Link Earning: Plan ethical digital communication and outreach for authority growth (no spam tactics).
• Analytics & Reporting: Set up dashboards (GA4, GSC, GBP, Looker/Data Studio); track KPIs; present insights and next steps to stakeholders/clients.
• Collaboration: Work closely with design/dev/writing partners; create clear tickets/specs and QA shipped changes.
Must-haves
- 2–4 years in SEO with demonstrable wins (before/after graphs, sample dashboards, or case studies).
• Hands-on Local SEO experience (GBP management, citations, local landing pages, localized content).
• Comfortable with content SEO for blogs (topical clustering, brief creation, SERP analysis, EEAT).
• Solid technical SEO foundations (CWV, log/crawl analysis, sitemaps, canonicalization, schema).
• Tools fluency: GSC, GA4, Google Business Profile, Ahrefs/SEMrush, Screaming Frog, Looker Studio.
• Strong communication and client-facing confidence; organized, deadline-reliable.
Good-to-have
- Experience in legal, professional services, or B2B content ecosystems.
• Working knowledge of HTML/CSS, basic JS, and CMSs (WordPress, Webflow).
• Schema expertise (Article, FAQ, Organization, LocalBusiness, Review, LegalService).
• Basic SQL or Python for SEO ops; programmatic SEO exposure.
Our values
Respect, integrity, balance, good humour, and good health. Zero tolerance for spammy tactics; we play the long game.
Compensation & Setup
- Competitive (commensurate with experience)
• In-Office/ Hybrid.
How to apply
Email with:
CV or LinkedIn profile
1 sample content brief you created for a blog article.
Your preferred compensation and earliest start date
Job Type: Full-time
Pay: ₹25, ₹35,000.00 per month
Benefits:
- Flexible schedule
Work Location: In person
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