SEO & SEM Expert

3 days ago

Mumbai, Maharashtra, India Zantera Full time ₹ 5,00,000 - ₹ 15,00,000 per year

About Us

Zantera is a performance-driven marketing consultancy helping global brands scale through digital excellence, data-led strategy, and growth marketing innovation.

We're now looking for a passionate
SEO & SEM Specialist
to join our on-site team — someone who can manage end-to-end website optimization, local SEO visibility, and measurable lead-driven campaigns.

Key Responsibilities1. WordPress Upkeep & Security

  • Manage regular core, theme, and plugin updates.
  • Maintain daily automated backups and uptime monitoring.
  • Conduct malware scans, database optimization, and cache cleanup.
  • Apply minor UI or layout fixes (within existing templates).
  • Audit broken links, deprecated plugins, and security alerts monthly.

2. Technical & On-Page SEO

  • Page-speed optimization (WebP compression, JS/CSS minification).
  • Configure and maintain sitemap /
  • Optimize meta titles & descriptions across all live pages.
  • Implement keyword-based H1–H3 structuring and internal link mapping.
  • Deploy schema markup (restaurant/menu/review) and validate via Google Rich Results Test.
  • Perform ongoing Core Web Vitals & indexing health checks.

3. Local SEO & Google Business Profile Management

  • Manage full GBP profile: weekly posts, Q&A, menu/product sync.
  • Upload 4–6 optimized photos (food & interior) every month.
  • Run review-generation campaigns with QR codes.
  • Track queries & engagement via GMB Insights and optimize citations.
  • Submit and maintain listings on Yelp, TripAdvisor, Zomato etc.

4. Content Marketing (Blogs)

  • Research topics and keywords for seasonal or local food trends.
  • Write / edit 2 SEO-optimized blogs per month (1 000–1 200 words).
  • Add interlinks to menu & order pages; upload on WordPress.
  • Optimize meta, featured image, and FAQ schema for snippets.
  • Proofread, format, and ensure consistency in tone & structure.

5. Link Building & Citations

  • Conduct monthly outreach to local blogs / food portals for backlinks.
  • Manage directory submissions (Restaurantji, OpenTable if applicable).
  • Optimize anchor text and monitor backlink quality.
  • Analyze competitor backlink profiles and refine strategy quarterly.

6. Reporting & Account Management

  • Deliver monthly analytics & KPI reports (GA4 + GSC + GBP).
  • Present keyword ranking & traffic trend visualizations.
  • Join 30-minute client review calls to discuss progress & next actions.
  • Maintain a shared Google Sheet tracker / dashboard for all tasks.

Desired Candidate Profile

  • 2 - 3 years' hands-on experience in SEO & SEM (agency or brand side).
  • Strong knowledge of WordPress, GA4, GSC, GBP, and schema markup.
  • Familiar with paid search fundamentals (Google Ads / Meta Ads basics).
  • Analytical mindset — comfortable interpreting ranking / traffic data.
  • Basic design sense for web visuals and on-page UI alignment.
  • Excellent communication skills and detail-oriented work ethic.

What We Offer

  • Work with premium brands in F&B, retail, and lifestyle segments.
  • Collaborative on-site culture with direct mentorship from senior marketers.
  • Opportunity to lead SEO & SEM strategy across multi-channel campaigns.
  • Competitive salary, growth opportunities, and performance-based incentives.

To Apply:

Send your CV + portfolio of SEO case studies / WordPress sites to with the subject line "
Application – SEO & SEM Specialist"

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