Sales Head

Sales Head (Vanaspati) Company Overview

Ajanta Soya Limited was incorporated on January 13, 1992, under the Companies Act, 1956. The company is a prominent player in the manufacturing of Vanaspati, Cooking Oils, and Specialty Fats, with a primary focus on products such as biscuits, puffs, pastries, and other applications. With a strong presence in the market for over 3 decades, ASL has demonstrated continuous expansion, industry leadership, and a commitment to delivering high-quality products.

Location: Delhi

The Sales Head for Vanaspati will be responsible for leading and managing the sales team, ensuring smooth operations, increasing market share, and driving revenue growth in the Vanaspati category. The role involves strategic planning, team management, and coordination with various stakeholders to achieve sales targets.

| Key Result Area (KRA) | Key Performance Indicator (KPI) | | | | | Primary & NBD Followups should be done on time | PERCENT of Follow Ups Not Done | | Vanaspati Total vs Active Clients | PERCENT Active Clients that havent placed order this month | | All VANASPATI Bargains Should Be Lifted on Time | PERCENT VP Bargains Not Lifting on Time | | Avg of all Active / Reactive Clients Should Be Maintained | PERCENT of Avg Not Maintained | | Ensure timely collection of payments from clients | PERCENT of Delay Payment |

• Ensure daily checks are performed on Vanaspati bargains and dispatch plans, verifying the accuracy of state-specific transactions.
• Actively monitor and follow up on pending payments, advance payments, and ensure smooth cash flow from both area sales staff and direct parties.
• Address and resolve queries from clients and area sales staff related to stock availability, claims, transportation, and discounts in a timely and professional manner.
• Consistently communicate the companys rates and discount policies to area sales staff and direct parties to ensure alignment and transparency.
• Collect and report on competitors rates and discount structures, enabling the sales team to stay competitive in the market.
• Efficiently handle and resolve client complaints related to product quality, packaging issues, or damaged goods, ensuring customer satisfaction.

• Daily Bargain Checking: Monitor and check total Vanaspati bargains for the day. Review one bargain from every state to ensure alignment with sales strategies.

• Follow-up on Key Sales Operations: Track new dispatch plans and ensure timely execution. Follow up on pending payments and advance payments with area sales staff and direct parties. Ensure the activation of dormant clients and follow up with inactive parties. Address client queries regarding pending claims, stock availability, transportation, and discounts.

• Sales and Market Intelligence: Collect and communicate current market rates and discounts from area sales staff and parties. Gather and analyze competitor rates and discount structures for strategic positioning.

• Performance Review: Review the previous days dispatch and remaining dispatch plan, and address any issues. Regularly assess performance by state and parties. Provide feedback and take corrective action where necessary.

• Client and Stakeholder Engagement: Attend business meetings with parties and clients as required. Respond to client concerns about product quality, packaging, damages, or leaks. Follow up on new business development (NBD) clients and attend to their needs.

• Reporting & Feedback: Maintain a detailed report of non-conversion of clients and provide reasons for loss of business. Collect and report complaints from clients regarding product quality, packaging, and damages.

• Strong leadership and team management abilities.
• Excellent communication and negotiation skills.
• In-depth knowledge of sales processes and market trends.
• Problem-solving skills, especially in handling client complaints and disputes.
• Analytical mindset for tracking performance metrics and market competition.

• Understanding of the Vanaspati industry and FMCG products.
• Familiarity with sales tools, CRM software, and reporting dashboards.
• Knowledge of pricing, discounts, and competitor landscape.