Marketing Intern

2 weeks ago

Bengaluru, Karnataka, India Aster DM Healthcare Full time ₹ 2,00,000 - ₹ 6,00,000 per year

Intern - Marketing

Location: Bangalore(Hebbal & Whitefield)

Working Days: Monday to Saturday

Role Overview: As a Digital Health Intern, you will support the Aster units digital transformation initiatives under the guidance of the Business Head Provider Stream. This internship provides hands-on experience with the implementation, adoption, and daily operations of our digital - the 'Aster Health' app. You will assist in engaging hospital staff and patients, gathering feedback, and ensuring smooth functionality of digital platforms onsite.

Responsibilities:

1. User Engagement & Feedback Collection

  • Interact with patients, doctors, and support staff to gather structured feedback on the app experience.
  • Document challenges, pain points, and suggestions from users.
  • Conduct quick surveys or interviews to capture user sentiment and behavioural trends.

2. Insights Generation

  • Analyse user feedback, usage data, drop-off patterns, and app engagement metrics.
  • Identify bottlenecks in the app journey and user experience.
  • Prepare weekly/monthly reports highlighting insights and actionable recommendations.

3. Drive App Adoption & Recommendations

  • Propose creative ideas to improve user onboarding and in-app engagement.
  • Work on initiatives to boost app downloads and active users (e.g., awareness drives, tutorial sessions, posters).

4. Operational Coordination

  • Liaise with cross-functional teams (clinical, IT, admin) to implement small process changes based on user feedback.
  • Monitor app-related issues in the hospital and ensure prompt escalation or resolution. Learning Outcomes:

By the end of this internship, you will gain:

  • In-depth exposure to digital healthcare operations and transformation practices
  • Practical experience in user research, data analysis, and adoption strategy
  • Development of skills in problem-solving, communication, and cross-team collaboration
  • Understanding of how real-time feedback is translated into digital product improvements

Requirements:

  • A final-year student or recent graduate in Healthcare Management, Business Administration, IT, or a related field.
  • Strong interest in digital health, healthcare innovation, and technology adoption.
  • Good analytical skills and a data-driven mindset.
  • Proficient in Excel, Google Sheets.
  • Excellent interpersonal and communication skills.
  • Comfortable interacting with patients and hospital staff.

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