Digital Marketing Executive

3 days ago

Vadodara, Gujarat, India Cerulean Technology Services Full time ₹ 2,50,000 - ₹ 7,50,000 per year

We're looking for a creative and driven Marketing Executive to join our team and lead the charge in refreshing and delivering our new website and marketing activity across digital and traditional channels. This is a fantastic opportunity for someone who wants to take the reins, own their ideas, and make a real impact. You'll have the freedom to shape campaigns, manage your own workload, and bring fresh thinking to an already successful business. Be a key player in developing and executing a range of marketing initiatives, with a strong focus on digital channels and customer engagement.

Key Responsibilities:

  • Website Management: Maintain, update, and improve the company website with engaging content and visuals.
  • Email Marketing: Create and manage targeted e-shots and customer communications to drive engagement and sales.
  • Social Media: Develop a content calendar and deliver engaging campaigns across platforms like Facebook and TikTok.
  • Campaigns & Catalogues: Lead the creation of the annual product catalogue and seasonal promotional materials.
  • Event Support: Help plan and coordinate events with over 65 suppliers, showcasing products and supporting the sales team.
  • Marketing Strategy: Contribute to overall planning and help define what good marketing looks like for the business.
  • Content Creation: Produce digital and print-ready content for a variety of audiences, particularly B2B customers in the hospitality sector.
  • Analytics & Improvement: Track performance of campaigns and suggest improvements based on data and insights.

Required Skills & Experience:

  • A self-starter with a hands-on marketing approach.
  • Someone who thrives when given autonomy and can confidently take ownership of projects.
  • Strong knowledge of SEO, SEM, PPC, and social media marketing
  • Proficiency with tools including Google Analytics, Google Ads, Facebook Ads Manager, HubSpot, Canva, and WordPress (Elementor)
  • Comfortable working in a B2B environment with a focus on technology and service companies.
  • Organized, proactive, and excited to bring new ideas to the table
  • Strong written and spoken English and visual communication skills.
  • Flexibility to work in the UK/EU time zone

Preferred Qualifications:

  • A degree in Digital Marketing or a related field
  • Web and graphic design experience

Benefits:

  • Two salary reviews in the first year
  • Annual loyalty bonus
  • 25 days paid annual leave

The company

Cerulean Technology Services (PVT) Limited is a newly formed Indian company to provide outsourced services to its parent company and client base in the UK, EU, and US. Cerulean Solutions Limited, a UK Company, has been trading successfully for 25 years with a loyal and varied client base. It has made a significant financial commitment to build an outsourced facility that will employ the best talent in the progressive city of Vadodara, which is already attracting foreign investment and domestic growth.

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