Digital Marketing

4 days ago

Vadodara, Gujarat, India visko Full time ₹ 3,00,000 - ₹ 6,00,000 per year

Digital Marketing,— social media, website, and online campaigns.
• Develop creative ideas and strategies for digital marketing initiatives that align with Biometa's sustainability mission.
• Plan and schedule content calendars; coordinate with design agencies for creatives and post scheduling.
• Write and manage blog posts, captions, emailers, and product highlights.
• Execute SEO, LinkedIn lead generation, and basic paid ad campaigns.
• Maintain a consistent brand tone and ensure all digital communication reflects company values.
• Track analytics (impressions, engagement, leads) and prepare weekly performance reports.
• Support creation of digital marketing assets including brochures, banners, presentations, and product visuals. Lead Generation & Client Outreach
• Identify, research, and build databases of potential clients in target industries (retail, hospitality, FMCG, manufacturing, etc.).
• Generate B2B leads through digital channels such as LinkedIn, email campaigns, and online directories.
• Make follow-up calls or messages to convert inquiries into qualified leads.
• Maintain CRM data with proper lead tracking, categorization, and pipeline updates.
• Collaborate with the sales team to convert high-quality leads into clients.
• Conduct follow-ups with past prospects to revive opportunities.
• Assist in collecting market data and client insights to support sales planning. Market Research & Insights
• Research target markets and industry trends to identify new opportunities.
• Analyze competitor marketing activities, pricing strategies, and product positioning.
• Prepare periodic research reports to guide marketing and lead-generation strategies.
• Study consumer awareness of compostable products and suggest content or campaigns to enhance it. Marketing Coordination & Support
• Coordinate with creative, social media, and SEO teams for smooth campaign execution.
• Support the marketing manager in planning events, campaigns, and awareness drives.
• Maintain organized records of campaigns, leads, and results for internal reporting.
• Represent the company in events, exhibitions, or online forums where needed. Key Skills
• Excellent communication skills in English, Hindi, and Gujarati.
• Strong ability in digital outreach, data management, and client follow-ups.
• Knowledge of LinkedIn, Meta, Google Ads, Canva, or CRM tools preferred.
• Analytical mindset with curiosity for research and trend analysis.
• Self-driven, creative, and passionate about sustainability. Why Join Biometa? Be part of a purpose-driven company that's changing how businesses think about packaging. You'll learn directly under leadership, grow with creative freedom, and contribute to a brand that's built for business, designed for earth

Job Type: Full-time

Pay: ₹15, ₹25,000.00 per month

Work Location: In person

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