Branch Manager
3 days ago
Job Title:
Branch Manager
L
ocation-Patna
Grade- Manager /Senior Manager /AVP
Role Purpose:
To execute and oversee the overall administration, sales, operations, compliance, and profitability of a full-service branch, ensuring customer satisfaction and achievement of business targets in line with the Bank's objectives.
Key Responsibilities:
1. Sales & Business Development
- Drive growth in
Liabilities (CA, SA, FD)
,
Assets (Home, Auto & Personal Loans)
, and
Fee Products (MF, LI, GI, Gold, etc.)
. - Prepare and monitor annual and monthly sales plans.
- Build a balanced asset and liability book and expand market share within the branch catchment area.
- Ensure high-quality customer acquisition, proper onboarding, and cross-sell of minimum three products per customer.
- Track sales productivity, lead management, and business inflow/outflow daily.
2. Customer Service
- Maintain key customer relationships and ensure high service standards and minimal escalations.
- Conduct regular customer visits, engagement programs, and lobby management.
- Drive a culture of
First Contact Resolution
and continuous service improvement.
3. Compliance & Risk Management
- Ensure strict adherence to operational, regulatory, and risk control guidelines.
- Achieve target
audit scores
, monitor exception reports, and close audit observations timely. - Prevent frauds through process discipline, awareness, and regular security checks.
4. Branch Profitability
- Achieve growth in
Net Interest Income (NII)
and
Fee Income
while optimizing operating expenses. - Enhance CASA, term deposits, and loan portfolios through service-led sales.
- Monitor daily GL reports, cash holdings, and fee income generation.
5. Brand & Administration
- Ensure adherence to
brand and infrastructure standards
within and outside the branch. - Maintain branch ambience, equipment functionality, and ATM upkeep.
- Ensure professional grooming and adherence to workstation and storage guidelines.
6. People Management & Capability Building
- Lead, mentor, and develop branch staff.
- Conduct job rotations, feedback sessions, and in-house training programs.
- Ensure certifications (AMFI, IRDA, e-Learning) for all branch employees.
7. Other Responsibilities
- Implement central projects related to service, automation, and compliance.
- Oversee business continuity plans, branch legal matters, and employee morale initiatives.
Key Performance Indicators (KPIs):
- Business Growth:
Achievement of liability, asset, and fee income targets. - Customer Service:
Branch service scores and complaint resolution. - Compliance:
Audit ratings, regulatory adherence, and fraud prevention. - Profitability:
Growth in NII, fee income, and cost optimization. - People & Brand:
Staff capability, retention, and branch upkeep.
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