Area Business Manager

6 days ago

Ahmedabad Anand Vapi, India SBFC Finance Full time ₹ 5,00,000 - ₹ 10,00,000 per year

Role & responsibilities

Conduct Daily, Weekly and Monthly sales planning

  • Effective communication of individual target and team target expectation to the team and plan accordingly
  • Adherence of daywise sales plan for market activities, Ensuring regular follow up to track progress and take corrective action
  • Ensuring proper planning and availability of resources in advance for all market activities (Door to Door marketing, Pamphlet distribution), coordinate with staff, ensuring all areas are covered
  • Interact with branch operations team to check existing borrower (EB) customer calling for upselling,

Responsible for ME target for the region

  • Ensure achievement of the assigned target & create healthy branch portfolio
  • ensure productivity of sales team BSMs and SOs

Create and drive area specific marketing strategies to build the Brand of SBFC in the area

  • Devise new and creative ways of branding and lead generation (High visibility Field activity) which adapt to the unique requirements of the location and help increase brand & Product visibility and build a funnel of serviceable customers
  • Coming up with creative marketing strategies for existing customers (greeting cards and messages on festivals, collecting appreciation and suggestion letters from customers) in order to collect new customer references
  • Conduct competitor benchmarking in the area and develop competing strategies

Improve branch Sales efficiency and effectiveness

  • Proper area wise planning for door to door/ shop to shop activities in areas to increase customer connect
  • Collect references from all customers and ensure timely calling and sending SMSs to all leads to increase conversion rate
  • Planning customer visits to old customers/ HNI customers who have closed accounts to bring them back to the SBFC
  • follow up on interest collection to minimise penal charges for each customer and increase customer loyalty
  • Attend all trainings on policy and process changes as and when required

Prefered Candidates:

  • Team Handling experience required
  • Age should be more then 25 and less then 40
  • Immediate joiner preferred.

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