Senior CRM Associate

1 week ago

Bengaluru, Karnataka, India Moniepoint Full time

Who we are

Moniepoint is an all-in-one financial services platform for emerging markets and the second-fastest growing company in Africa.
Since 2019, Moniepoint's technology has powered over 3 million people, offering personal and business banking, payment, credit, and business management tools to help them succeed. Moniepoint processed $182 billion in 2023 and currently processes most of the POS transactions in Nigeria.

Curious about what makes Moniepoint an incredible place to work?  Check out posts on how we cultivate a culture of innovation, teamwork, and growth.

About the role

As a Senior CRM Associate, you will be responsible for owning and executing customer engagement strategies across one of our core areas: Business Products or Sales Enablement. You'll be focused on driving activation, usage, retention, and reactivation across your product vertical through smart, multi-channel CRM campaigns.
We're looking for team members who are not just marketers but experimenters, who are comfortable working with data, testing hypotheses, and thinking creatively to improve lifecycle outcomes.

What you'll get to do

  • Design and launch CRM campaigns and automated journeys via Braze, across email, push, SMS, WhatsApp, in-app messages, and more.
  • Segment customers using behavioral data and frameworks like RFM (Recency, Frequency, Monetary).
  • Coordinate with internal teams to ensure campaigns align with data governance, product updates, and business goals.
  • Run structured A/B tests and use control groups to validate campaign effectiveness.
  • Monitor CRM KPIs and continuously optimize campaigns based on data.
  • Tailor lifecycle messaging for specific user segments—e.g., loan applicants, e-commerce sellers, sales agents, or business owners.
  • Ensure campaign documentation and knowledge sharing to drive consistency across teams and regions.
To succeed in this role, you should have
  • 5+ years of experience in CRM, lifecycle marketing, or multi-channel communications.
  • Strong experience using Braze (or a similar tool like Iterable, Salesforce Marketing Cloud, etc.).
  • Demonstrated ability to segment and target users using behavioral models (especially RFM).
  • Comfortable designing and analyzing A/B tests and control experiments.
  • Analytical mindset: you work with data to make decisions and test hypotheses.
  • Excellent collaboration and communication skills; ability to work cross-functionally with product, engineering, and analytics teams.
  • Bonus: Experience with Braze,  HTML, Liquid, or basic JavaScript skills for content personalization.

What we can offer you

  • Culture: We put our people first and prioritize the well-being of every team member. We've built a company where all opinions carry weight and where all voices are heard. We value and respect each other and always look out for one another. Above all, we are human.
  • Learning: We have a learning and development-focused environment with an emphasis on knowledge sharing, training, and regular internal technical talks.
  • Compensation: You'll receive an attractive salary, pension, health insurance, annual bonus, plus other benefits.

What to expect in the hiring process

  • Preliminary phone call with a recruiter
  • Case study submission
  • Case study discussion and technical deep dive with the Head of CRM
  • Final interview with a member of the executive team

Moniepoint is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees and candidates.

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