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Cold Email Outreach Specialist
2 weeks ago
Location:
Mumbai, Malad
Type:
Full-time /Internship
About
helps small businesses and micro-entrepreneurs create and manage their own websites in just 2 minutes, without technical skills. We are scaling our outreach to SMEs and are seeking a specialist to own and optimize our cold email marketing engine.
Key Responsibilities:
Technical Deliverability Management:
- Configure and maintain SPF, DKIM, DMARC authentication protocols
- Manage domain warming strategies for multiple sending domains
- Monitor sender reputation and inbox placement rates
- Troubleshoot delivery issues with ISPs and email service providers
Cold Outreach Strategy & Execution:
- Design and execute high-volume B2B email campaigns to non-subscribed prospects
- Develop personalization strategies for MCA company database
- Create compliant cold email sequences with proper unsubscribe mechanisms
- A/B test subject lines, content, and send timing for optimal response rates
Platform Management & Analysis:
- Set up and optimize email service platforms (Amazon SES, Mailgun, etc.)
- Build automated email sequences and nurture campaigns
- Track deliverability metrics, open rates, response rates, and conversion data
- Ensure compliance with Indian email marketing regulations
