Senior Sales Coordinator
2 days ago
Key Responsibilities:-
Sales Strategy & Execution
- Support development & execution of sales strategies to meet AOP & growth targets.
- Conduct daily calls with regional teams (RSMs, ASMs, SOs).
- Drive accountability via structured reporting and reviews.
- Track daily/weekly distributor sales performance.
CRM Management & Optimization
- Administer & optimize CRM tools (MyCo, Bizom, etc.).
- Ensure real-time, accurate data input from field teams.
- Build CRM dashboards for pipeline, conversion, counter productivity.
- Train teams on CRM usage to improve visibility & lead tracking.
Performance Tracking & Reporting
- Consolidate data from zones, depots, CRM into daily/weekly/monthly reports.
- Analyze KPIs: billing, collections, order fulfillment, active counters.
- Present insights to leadership for action and decisions.
Process Improvement
- Create and implement SOPs for sales coordination, order flow, claim management.
- Identify and fix operational gaps across depots.
- Improve distributor servicing, reporting, and stock visibility processes.
Forecasting & Planning
- Align sales forecasts with production and dispatch schedules.
- Lead monthly forecasting & target planning reviews.
- Coordinate with logistics/warehouse for depot stock availability.
Cross-Functional Collaboration
- Work with marketing, finance, logistics, customer service.
- Support product launches, campaigns, trade schemes.
- Act as communication bridge between depots, distributors, HO.
Collections & Revenue Follow-Up
- Drive collection reviews weekly/monthly.
- Coordinate with finance for monitoring dues, credit notes, reconciliations.
- Share aging reports & follow-up status with management.
Incentive & Compensation Programs
- Design and monitor sales incentive programs with HR & finance.
- Ensure transparency and accurate tracking of incentives.
Billing & Revenue Operations
- Oversee order-to-cash process & ensure accurate billing.
- Coordinate timely order processing with depots.
- Monitor credit utilization and policy compliance.
Team Support & Enablement
- Provide data insights, tools, and structured communication to regional teams.
- Conduct training & capability-building for support staff.
- Facilitate feedback flow between regions and head office.
Client & Distributor Coordination
- Support key distributor meetings and follow-ups.
- Maintain structured follow-ups on orders, collections, claims.
- Build strong distributor relationships through transparent communication.
Key Skills & Competencies
- Channel sales & distribution management (300+ distributors, multi-zone).
- CRM tools: MyCo, Bizom.
- Sales forecasting & pipeline management.
- AOP planning & performance tracking.
- Collection management & revenue monitoring.
- Data analysis & business intelligence.
- SOP development & process optimization.
- Team leadership & cross-functional coordination.
- Strong communication, discipline, ownership mentality.
Technical Skills
- MS Office: Excel, PowerPoint, Word.
Job Type: Full-time
Pay: ₹40, ₹45,000.00 per month
Work Location: In person
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