Digital Content Creator
2 days ago
Location: Okhla (Delhi)
Job Type: Full-Time
Work Days: 6 Days/Week
Experience: 1–4 years preferred (freshers with excellent portfolios also welcome)
About the Role
We are a premium custom dress shoe brand in Delhi, known for craftsmanship, personalised fittings, and a highly experiential in-store journey.
We are looking for a creative, energetic, on-ground content creator who can:
Shoot daily content inside the store
Create story-driven videos with customers
Manage Instagram & TikTok-style reels
Build viral content that increases footfall
Showcase craft, fittings, transformations & customer stories
Script, shoot, edit, and post consistently
Your goal is simple:
Make our brand the "local favourite" through authentic and highly shareable content.
Key Responsibilities for Content Production
- Shoot 8–12 short-form videos weekly inside the store
- Capture behind-the-scenes footage of craftsmanship, fittings, customer interactions
- Create transformation videos (before/after, repairs, customizations)
- Build storytelling content around customers, weddings, first purchases, father-son moments
- Film UGC-style POV clips, walk-throughs, viral hooks, and educational shoe-care content
Content Editing
- Edit fast-paced, engaging reels
- Add captions, subtitles, hooks, and on-screen highlights
- Maintain consistent aesthetic and brand tone
Social Media Management
- Post daily on Instagram (Reels, Stories, Photos, Carousels)
- Respond to comments & DMs (basic queries, booking help)
- Track trending audio, formats, and adapt them to shoes
Customer Interaction
- Ask customers for 1-minute story videos
- Capture testimonials in a natural, conversational tone
- Manage permissions for filming
- Coordinate before/after transformations
Creative Direction
- Brainstorm new viral ideas
- Build content around product launches
- Work with store manager for customer access
- Plan weekly content shoots & deliverables
Goals & KPIs
You will be assessed on:
- Content Quantity
- 30–40 reels/month
- 15–20 stories/week
- Content Performance
- Growth in organic reach
- Increase in store footfall through social content
- Engagement rate
- Brand Building
- Consistent storytelling
- Humanized customer moments
- Quality visuals
- Customer-Led Content
- 8–10 customer story videos/month
- 4–6 transformation videos/month
Requirements
- Strong reel-making skills
- Good sense of storytelling & aesthetics
- Basic video editing (CapCut/Premiere preferred)
- Comfortable shooting on iPhone/Camera
- Confident in talking to customers on-screen
- Passion for fashion, craftsmanship, or luxury products
- Proactive, creative, and highly observant
- Able to work independently without founder supervision
Bonus Skills (Not Mandatory)
- Photography knowledge
- Script writing
- Experience in fashion content creation
- Proven viral reels in portfolio
- Basic graphic design
What We Offer
- Competitive salary
- Performance-based incentives
- Opportunity to build a brand from the ground up
- Creative freedom & experimentation
- Work directly with founder & core team
- Exposure to fashion, content, and craftsmanship
- Comfortable, aesthetic shooting environment
- A role where your content directly impacts real sales
How to Apply
Send the following to (your email):
- Resume
- Portfolio / Instagram / TikTok link
- 3 sample reels you're proud of
- 2 ideas for viral videos for a shoe brand
Job Types: Full-time, Fresher
Pay: ₹20, ₹26,000.00 per month
Work Location: In person
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